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International PINKTOBER Living Ribbon to highlight Billieve event

Zac Brown Tribute Band to follow with free outdoor concert as Buffalo Bills; ECMC; ECMC Lifeline Foundation; American Cancer Society; Canadian Cancer Society; Hard Rock Cafe Niagara Falls, USA; and KISS 98.5 come together to raise money and awareness for the fight against breast cancer.

Buffalo Bills “Billieve” Breast Cancer Awareness Event
Friday, October 11th
O’Laughlin Drive, Downtown Niagara Falls, NY
Festivities begin at 5PM – Zac Brown Tribute Band to perform at 8:30PM
ONLINE REGISTRATION IS NOW CLOSED. WALK-UPS ARE WELCOMED! 

The event will serve host to a number of memorable highlights, including outdoor concert performances by the Zac Brown Tribute Band, a ceremonial pink lighting of Niagara Falls, and the Hard Rock's International PINKTOBER living ribbon across the Rainbow Bridge. 

Join Buffalo Bills players and their families along with Nicholas Picholas of KISS 98.5, Master of Ceremonies for this free and open concert. Bills in attendance will include: Dan Carpenter, Dustin Hopkins, Brian Moorman, Fred Jackson, Aaron Williams, Da'Norris Searcy, C.J. Spiller, Ron Brooks, Frank Summers, Arthur Moats, Doug Legursky, Kraig Urbik, Mark Asper, Garrison Sanborn, Eric Wood, Colin Brown, Scott Chandler, Lee Smith, Manny Lawson, Alex Carrington, Marcell Dareus.

Those interested in participating in the living ribbon can click on the link below and for $30, receive a commemorative gift, pink pashmina and a spot on the Rainbow Bridge to help form the living ribbon.  All of the proceeds from the living ribbon will go to the American Cancer Society and the Canadian Cancer Society. Online registration will end at noon on Friday, October 11th, and walk-ups are welcomed. Check-in for the living ribbon will be handled on O’Laughlin Drive. All participants in the ribbon ceremony will be required to produce a passport or enhanced driver’s license.

Breast Cancer Awareness merchandise will be available and a portion of the proceeds will be donated to the American Cancer Society and the Western New York Affiliate of Susan G. Komen for the Cure.

In addition, the ECMC Lifeline Foundation Mammography Coach, which features two digital mammography screening units, will be parked on O’Laughlin Drive for people to visit and receive information on early diagnosis and treatment.

In honor of the event, locations in Niagara Falls and Buffalo will be turning “pink” that night to help support the cause. This will include Hard Rock Cafe, Niagara Falls, USA, the Electric Tower, the Peace Bridge, the Buffalo Niagara Convention Center, Giacomo Hotel and the Seneca Niagara Casino & Hotel.

ZBTB is the nation’s premier Zac Brown Tribute Band. They capture the Zac Brown experience by presenting audiences with a wide range of the band’s original songs and covers brought to you by some of New York’s top musicians. They bring soaring vocal harmonies and precise instrumental lines to create an exciting and exhilarating experience rivaled only by Zac Brown himself!
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