International PINKTOBER Living Ribbon to highlight Billieve event

Free outdoor concert to follow Living Ribbon as Buffalo Bills; ECMC; ECMC Lifeline Foundation; American Cancer Society; Canadian Cancer Society; Hard Rock Cafe Niagara Falls, USA; and KISS 98.5 come together to raise money and awareness for the fight against breast cancer.

Buffalo Bills “Billieve” Breast Cancer Awareness Event
Friday, October 10th
O’Laughlin Drive, Downtown Niagara Falls, NY
Festivities begin at 5PM – concert to follow

The event will serve host to a number of memorable highlights, including an outdoor concert performance, a ceremonial pink lighting of Niagara Falls, and the Hard Rock's International PINKTOBER living ribbon across the Rainbow Bridge. 

Join Buffalo Bills players and their families along with Nicholas Picholas of KISS 98.5, Master of Ceremonies for this free and open concert. A number of Bills will be in attendance.

Those interested in participating in the living ribbon can register now and for $30, receive a commemorative gift, pink pashmina and a spot on the Rainbow Bridge to help form the living ribbon.  All of the proceeds from the living ribbon will go to the American Cancer Society and the Canadian Cancer Society. Check-in for the living ribbon will be handled on O’Laughlin Drive. All participants in the ribbon ceremony will be required to produce a passport or enhanced driver’s license.

Breast Cancer Awareness merchandise will be available and a portion of the proceeds will be donated to the American Cancer Society and the Western New York Affiliate of Susan G. Komen for the Cure.

In addition, the ECMC Lifeline Foundation Mammography Coach, which features two digital mammography screening units, will be parked on O’Laughlin Drive for people to visit and receive information on early diagnosis and treatment.

In honor of the event, locations in Niagara Falls and Buffalo will be turning “pink” that night to help support the cause. This will include Hard Rock Cafe, Niagara Falls, USA, the Electric Tower, the Peace Bridge, the Buffalo Niagara Convention Center, Giacomo Hotel and the Seneca Niagara Casino & Hotel.