The Buffalo Bills have entered into a multi-year partnership with Alex and Ani, the fast growing Rhode Island-based lifestyle brand. Alex and Ani will receive dynamic in-stadium signage, team related social media, online media, branding and grass roots initiatives throughout the agreement. Alex and Ani will also receive the designation “Official Jewelry of the Buffalo Jills” and will be heavily integrated into the Jills media platforms, as well as the Junior Jills program.
In addition, Designer Carolyn Rafaelian, Alex and Ani Founder and Creative Director, has provided each cheerleader with an exclusive set of expandable wire bangles representing the team's colors, which the cheerleaders will wear for all community appearances and on the field each game day.
“Working with the Buffalo Bills and the Jills Cheerleaders is a natural partnership and progression for our company as we broaden our reach beyond New England and continue to grow into an elite American brand,” stated Alex and Ani CEO Giovanni Feroce.
“We are pleased to align with Alex and Ani, a cutting-edge brand that will give the Bills female fan base the ability to creatively display their team spirit,” said Bruce Popko, Senior Vice President of Business Development. “Whether it’s sporting the new official Buffalo Bills bangle or a montage of our team colors, we know they will embrace showcasing our brand in a fashionable way.”
As part of the agreement, Alex and Ani will receive the right to use the Bills marks and their brand will be featured in-stadium on gameday, as well as on the Bills website and social media pages. For more information about Alex and Ani, please visit www.alexandani.com.