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Bills and Upstate Niagara renew partnership

Posted May 1, 2013


The Buffalo Bills today announced a partnership with Upstate Niagara, a dairy food and beverage cooperative featuring Bison Dip and Intense Milk.  As part of the agreement, Bison Dip will become the Official Dip of the Buffalo Bills, while Intense Milk becomes the Official Milk of the Buffalo Bills.

The Bills and Upstate Niagara are launching several new year-long marketing and promotional initiatives that will look to expand the marketing footprint of Bison Dip, Intense Milk and the Bills throughout the Western New York community. Some of the new programming includes activation surrounding the Draft, presence at local high school football games and the resurrection of the “Bison Patrol” on game day.

“Upstate Niagara has been a tremendous partner throughout the years and this renewed agreement will give Bills fans even more of a reason to celebrate,” said Bruce Popko, Bills Senior Vice President of Business Development. 

This fall, Buffalo Bills reporter Hannah Buehler will be live on-site at five local area high school football games for “Intense Milk’s High School Football Game of the Week.” Hannah will be encouraging fans to use social media during the games while also tweeting updates from each game. Upstate Niagara will also give away one pair of tickets to an upcoming Bills home game at Ralph Wilson Stadium.

"We're excited to again be working with the Bills," said Mark Serling, Upstate Niagara Senior Director of Direct Sales and Marketing. "There's nothing like being part of Buffalo's football tradition and the Western New York community."

Upstate Niagara will also be included in various social media campaigns: gameday experience packages, a post-game press conference experience and a fan appreciation experience.