Bills announce 2017 promotions and giveaways

Posted Sep 5, 2017

The Buffalo Bills announced today the 2017 game day promotions and giveaways.

The Buffalo Bills announced today the 2017 game day promotions and giveaways. For more information on the theme and giveaways for each game, see below.

Week 1: Jets vs. Bills, Sept. 10

The Bills will open the 2017 season at New Era Field on Sunday, Sept. 10 against the New York Jets, presented by BlueRock Energy. During kickoff weekend, the Bills will honor the team’s alumni. Bills Alumni Weekend will include a VIP Gala, VIP Tailgate Party and a Celebrity Charity Golf Classic. In conjunction with Alumni Weekend, the Bills will celebrate the 25th anniversary of the Comeback Game during a special halftime ceremony. Located in the Bills Game Day program, fans can collect a commemorative 25th anniversary Comeback Game ticket. The gate giveaway is a rally towel. *

Week 3: Broncos vs. Bills, Sept. 24

The Bills will welcome the Broncos to New Era Field for a Week 3 matchup, presented by ECMC, on Sunday, Sept. 24. In support of the NFL’s Play 60 initiative, a national campaign focused on promoting health and fitness among youth, the Buffalo Bills and the Independent Health Foundation will host students who completed the Play 60 Challenge and Fitness for Kids Challenge in a pregame on-field recognition ceremony. Joining them will be students participating in the Fuel Up to Play 60 program presented by American Dairy Association North East. The Bills will be presenting the 2017 Hispanic Heritage Leadership Award during pregame festivities. Performing at halftime, will be the Penn State Marching Band. The gate giveaway is ECMC pocket bandages.*

Week 7: Buccaneers vs. Bills, Oct. 22

Following Buffalo’s Week 6 bye, the Bills will be back at New Era Field to take on the Tampa Bay Buccaneers, presented by ECMC. In recognition of the NFL’s “Crucial Catch” campaign, an initiative that seeks to encourage early cancer detection and screening, the Bills will honor a group of survivors in Stampede Row during the pregame ceremony. Throughout October, “Crucial Catch” also aims to raise awareness for seven screenable cancers – colon cancer, breast cancer, general cancer, cervical cancer, prostate cancer, childhood cancer and lung cancer. At halftime, fans will enjoy hearing from The Ohio State Marching Band. The gate giveaway is a Yowie.*

Week 8: Raiders vs. Bills, Oct. 29

The Bills will take on the Raiders for a Week 8 matchup at New Era Field on Sunday, Oct. 29. Presented by Dunn Tire, this game will feature a special pregame tribute to First Responders and Hometown Heroes. At halftime, there will be a Bills Wall of Fame induction ceremony for RB Cookie Gilchrist (No. 34). Fans can pick up a magnet at the gates on their way in.*

Week 10: New Orleans vs. Bills, Nov. 12

The Bills will return home to play the New Orleans Saints on Sunday, Nov. 12. New York National Guard is the key advertiser for this Week 10 contest. In celebration of the NFL’s “Salute to Service” initiative, which recognizes military members for their service, the Bills will honor the six branches of the military during a pregame ceremony. The tribute will include a full-field flag unfurl and much more. There will be a dog tag gate giveaway.*

Week 13: Patriots vs. Bills, Dec. 3

After two consecutive weeks on the road, the Bills will be back at New Era Field to play, AFC East opponent, the New England Patriots on Sunday, Dec. 3. Presented by Unyts, this game will celebrate the NFL’s “My Cause My Cleats” program. The unique initiative gives NFL players a platform to display the causes that they’re passionate about, by allowing them to customize their cleats. A Panini card pack will be the gate giveaway.*

Week 14: Colts vs. Bills, Dec. 10

The Bills will welcome the Indianapolis Colts on Sunday, Dec. 10. This Week 14 matchup, presented by Independent Health, will mark Family Day at New Era Field. Families can take advantage of discounted ticket prices through the Family Pack, which includes four 200 level tickets, four hot dogs, four bags of chips and four bottles of water or soda. During pregame, fans will watch the High School Coach of the Year Award ceremony, presented by ADPRO Sports. The gate giveaway is a winter scarf.* To purchase Family Day tickets, please visit, call 1-877-BB-Ticks (228-4257) or visit the Buffalo Bills Ticket Office at New Era Field.

Week 15: Dolphins vs. Bills, Dec. 17

The Bills will host the Miami Dolphins on Sunday, Dec. 17, for their last regular season home game. The Week 15 matchup will celebrate USA Football’s NFL FLAG and Heads Up Football programs. The initiative focuses on proper safety techniques and best practices among youth football players. NFL FLAG provides opportunities for children ages 5-17 to benefit by being physically active through non-contact, continuous action.

*Limited quantities available