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Buffalo Bills and the United Way raise awareness through Character Playbook

Posted May 19, 2016

On Wednesday, May 18 the Buffalo Bills and the United Way of Buffalo and Erie County came together to raise awareness for their Character Playbook program.

The Buffalo Bills linked up with the United Way of Buffalo and Erie County on Wednesday, May 18 to kick off their Character Playbook initiative. The digital educational program, seeks to equip middle school children with knowledge on character development, conflict resolution, positive decision making and building healthy relationships. The event, which took place in the ADPRO Sports Training Center Team Meeting Room at One Bills Drive, featured representatives from the United Way and Buffalo Bills, as well as 80 children from Hamburg Middle School and Buffalo School No. 33.

John Murphy, Bills play-by-play/host, facilitated questions to a panel of speakers which consisted of Bills quarterback Tyrod Taylor, Director of Alumni Relations Marlon Kerner, Quality Control-Special Teams Coach Kathryn Smith, and Assistant Director of Player Engagement/Team Chaplin James Trapp. The children in attendance also had the opportunity to ask the group questions. To start the conversation panelists were asked, “What does it mean to be a person of good character?”

With each panelist able to bring a unique perspective to the question, Tyrod Taylor was the first to address the topic. Taylor, a leader both on the field and in the community, stressed the importance of making the right choices.

“I would definitely start by saying, just knowing that your daily actions—things that you do on a daily basis—affect the long-term,” said Taylor. “Having a plan each and every day when you wake up, not just going with the flow. I know as a young kid it is definitely easy just to follow you friends and follow your classmates, but understand that you’re living for a purpose and your purpose isn’t just to go with the flow…”

With each subsequent question, the children gained valuable life lessons to help them achieve their goals. Following the panel session, each child enjoyed an exclusive tour around Buffalo’s facility.