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Game Day Experience Information: Week 3

Posted Sep 21, 2017

The Buffalo Bills will host the Denver Broncos at New Era Field on Sunday, Sept. 24. Here’s a full breakdown of what you need to know.


Abbott Road Closing:  8:00 a.m.

Gates Open: 11:30 a.m.

Player Warm-Ups: 11:55 a.m.

Stampede Performance: 12:45 p.m.

Leader of the Charge: Jay Riemersma

National Anthem Singer: Abby Anderson – Black River Entertainment songwriter and artist

Kickoff: 1:00 p.m.

Halftime Ceremony: Penn State Marching Band

Weather:  Sunny, hot, 85 degrees. Bottled water for this game is discounted to only $3 a bottle. Fans are encouraged to stay hydrated by drinking water and please drink responsibly.

Uber: Fans can now utilize Uber as another means of transportation to and from Bills home games! The official Uber Zone will be located at the southeast corner of the Abbott Road and Big Tree Road (Rte 20A) intersections.

50/50 Raffle: Stop by the Buffalo Bills Foundation 50/50 raffle! Tickets are available for sale until the end of the third quarter. Prices include 3 tickets for $5, 10 tickets for $10 and 60 tickets for $20.  For more information, click here.

Subway Ticket-Back Offer: Be sure to check out the back of your game ticket for this week’s special offer!

This season, the Buffalo Bills will offer fans of all ages a new and enhanced way to experience game days at New Era Field with the Billevard and Fan Zone! Stop by the Billevard, located on Abbott Road, outside of The Bills Store Parking Lot near Tim Hortons Gate 5 and Pepsi Gate 3, to see what our partners below have to offer! The Billevard will be available for fans from 9:00 a.m. until 1:00 p.m.

Dinosaur Bar-B-Que: Dinosaur Bar-B-Que will be selling a variety of breakfast dishes that are fresh from their on-site smoker.

Mark West & Constellation Brands – Pick Your Pinot Tailgate: Fans who are 21 years of age and over can stop by the Mark West Pick Your Pinot tailgate! Located on the Billevard, fans will have the opportunity to sample Mark West Pinot Noir, while enjoying a unique pregame experience. Fans, please drink responsibly!

M&T Bank: M&T Bank will have a plinko game and carnival wheel, while offering fans an opportunity to sign up for an M&T Bank Bills Visa Check Card. M&T will distribute power banks to fans who open an account along with a variety of M&T Bank branded items to all fans including chip clips, bottle openers, tattos, sunglasses and sunscreen.

MillerCoors Fandom: Molson Canadian will be located near Pepsi Gate 3 on the Billevard, distributing tattoo facemasks.

New Era Cap - Circle the Wagons: Bills fans, you won’t want to miss this. New Era will have a wagon, pulled by horses, roaming Abbott Road and the Billevard this Sunday! Fans can stop by to take a photo, enter the New Era sweepstakes and pick up giveaway items, including koozies and pop sockets.  

Panini America: Panini will have a football toss, a Plinko game and a create-your-own digital card station for fans to make their own trading card. They’ll be handing out trading cards, sticker books and promoting the NFL Blitz digital trading card app, which is now live!

Pepsi: Pepsi will be executing a pregame sampling of their new Pepsi Zero product.

Tim Hortons: Tim Hortons will have a “lounge area” inside their tent with couches, blankets and tables. They will also have cornhole, giveaways and samples of their Tailgate Timbits with red and blue sprinkles!

Yancey’s Fancy: Yancey’s Fancy will be sampling various cheese flavors.

Additionally, each home game fans can enjoy the following:

-Beer Garden:* The Beer Garden is open to fans from 10 a.m. – 1 p.m. Located at the north end of the Billevard, in The Bills Store Parking Lot, fans can stop by to grab Labatt beer at a special $6 rate! *You must be 21 years of age to enter. Fans, please drink responsibly. *

-DPM (Virtual Reality): With DPM’s Virtual Reality Experience, you’ll get a feel for what it’s like to get ready in the locker room and race out of the tunnel onto the 50-yard line, just as Bills players do on game day.

-DPM Souvenir Photo: Save the memory! Get a souvenir photo taken with your friends and family. Free printing and a digital copy is available!

-DJ Milk: Request your favorite song and get geared up to cheer on your Buffalo Bills!

-Signature Cutz: Grab a fresh hair cut with the Bills logo before heading into the stadium.

-Caricature Artist: Stop by the tent for your own complimentary personalized caricature drawing.

-Kettle Corn Kreations: Hungry for some kettle corn or buffalo wing nuts? Visit Kettle Corn Kreations for a variety of your favorite popcorn flavors, including Buffalo Bills popcorn!

-Keep Cool Tent: Keep cool for the summer Bills games! Grab lemonade, sunscreen, and eye blacks before you head into the stadium.

-50/50 Raffle: Enter for your chance to win the 50/50 drawing!

-WGR Broadcast: Listen LIVE to the WGR broadcast in Founders Plaza.

Fan Zone

Held in the ADPRO Sports Training Center during each Bills home game, the Fan Zone will take your game day experience to the next level. Available to fans from 9:30 a.m. until 1:00 p.m., the Fan Zone will put your football skills to the test, take you through Bills history, provide fun photo opportunities and introduce you to the latest interactive technology.

The Fan Zone will feature a brand new Media Lounge, which includes Bills Virtual Reality that takes fans on a tour of the locker room and home field. The space will also offer interactives, such as, a social media wall and virtual bobble head, allowing fans to share their experience with their friends and family.

The family-friendly Fan Zone will have something for everyone to enjoy. See below for a list of activities:

-Buffalo Bills mechanical helmet "ride"

-Green screen photo opportunities

-Life-size player photo opportunity

-Giant Bills helmet display

-Football interactives, such as the quarterback challenge and the field goal kick

-DJ Nicholas Picholas

-NFL Scouting Combine area, complete with the 40-yard dash, broad jump and high jump

-Wall of Bills fun facts and history

-Buffalo Bills trivia

-Buffalo Bills themed Mini Golf

The Bills Store

The Bills Store is open to fans from 9 a.m. until approximately one hour after the conclusion of the game. Stop by to pick up the latest Bills merchandise!

TOYOTA Gate 2

Southern Tier Brewing Co. will have a van displayed inside TOYOTA Gate 2, where they will be sampling their One Buffalo, Harvest and IPA draft options, which are all available at New Era Field.

New Era Gate 4 & Tim Hortons Gate 5

Labatt Blue Zone: Labatt Blue West End Plaza

Looking for live music? We’ve got you covered! Check out “The Billievers” on the Labatt Blue Stage from 11:30 a.m. - 12:45 p.m.

Dinosaur Bar-B-Que

Try the official Bar-B-Que of the Buffalo Bills! The smokehouse will be fired up and ready to serve their award winning Bar-B-Que!

CSD Sports: All Sideline Clubs (Jim Kelly West, Jim Kelly East, TOYOTA Van Miller, Paul Maguire)

CSD Sports will have one auction in each of the four sideline clubs for all Buffalo Bills home games. Fans who have tickets/passes to the sideline clubs will have a chance to bid on authentic custom framed autographed Buffalo Bills items. The auctions will be available for fans from 11:30 a.m. until the end of the third quarter.

My One Buffalo

The new and improved My One Buffalo app is here. With improvements to the app design and awesome new features, including Gate Wait Times and Uber, My One Buffalo will be your new best friend on game days and beyond! My One Buffalo is also the key to accessing digital ticketing and sweet Bills Experiences like on-field passes and seat upgrades.

Prior to Sunday, be sure to:

1)  Become a My One Buffalo member for FREE by downloading the app if you haven’t already done so.  We promise your friend that does not have My One Buffalo will be super jealous!

-To download the My One Buffalo app on an Apple device, click here.

-To download the My One Buffalo app on an Android device, click here.

2) Already a member? Excellent! Just update your app and login to your account to check out the new and updated features.

3) View tutorial videos on how to use My One Buffalo 2.0 by clicking here.

4) And most importantly, enable Location Services and Bluetooth on your phone so you can earn credit for attending the game, receive notifications and special offers, and start earning your way towards exclusive member benefits and rewards.

5) Need additional help or have a question? No problem. Contact help@myonebuffalo.com

Bills Experience

With Bills Experience, fans gain access to exclusive experiences, from postgame field access, stadium tours, wedding/engagement photos and exclusive autographed merchandise. Season Ticket Members receive 20% off experiences purchased (restrictions apply). Available on the My One Buffalo app. 

In support of the NFL’s Play 60 initiative, a national campaign focused on promoting health and fitness among youth, the Buffalo Bills, Buffalo Niagara American Heart Association and Independent Health, the official health and wellness provider of the Buffalo Bills, will host students who completed the Play 60 Challenge and Fitness for Kids Challenge in a pregame on-field recognition ceremony. Joining them will be students participating in the Fuel Up to Play 60 program presented by American Dairy Association North East. The Bills will be presenting the 2017 Hispanic Heritage Leadership Award during pregame festivities.

Metal Detection Screening

Bills Fans, a walk-through metal detection screening process is now in place at New Era Field. Please be sure to arrive at the gates on time, 60-90 minutes prior to kick off for fan safety, and to expedite the gate entry process. For additional information on what you are and are not required to remove before proceeding through the metal detectors, see below.

For additional information on gate entry procedures, visit here.

For information on the Bag Policy at New Era Field, click here.

New Era Field is proud to be a tobacco product-free facility. No tobacco products are permitted at the gate entry areas or inside

New Era Field. For a list of permitted and prohibited items, please click here.