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Bills and BlueRock Energy announce partnership

Posted Jul 1, 2013

The Bills and BlueRock Energy have announced the details of a new partnership.

ORCHARD PARK, NY – The Buffalo Bills today announced a new long-term partnership with BlueRock Energy, an energy services company supplying energy to business and residential customers across New York State.  As part of the agreement, BlueRock Energy will become the Official Electricity Supplier of the Buffalo Bills, providing customized solutions that best suit the specific energy needs of the organization.

To kick off the partnership, BlueRock Energy will serve as the Game Week Sponsor of the Bills home opener against the New England Patriots.  Throughout the week leading up to the game, BlueRock Energy will be featured on the John Murphy Show, in both pregame and postgame shows, within the Bills GameDay Magazine and on Buffalobills.com.

“BlueRock Energy was a company we knew we wanted to partner with from our first meeting,” said Bruce Popko, Bills Senior Vice President of Business Development.  “BlueRock Energy has a vast knowledge of the energy market in New York State and that knowledge is going to serve Ralph Wilson Stadium well in the future.  Couple that with their plans to enhance our fans’ in-stadium experience and this has the makings of a truly great partnership.”  

This fall, fans attending games will get to experience the BlueRock Energy Fan Energy Meter on the video board at Ralph Wilson Stadium.  The Fan Energy Meter is a unique and fun way to get fans into the game when the team is on defense.  Also, after each game Bills fans will have the opportunity to vote, on Facebook, for the BlueRock Energy Player of the Game. The winners will be announced via the Bills Facebook and Twitter feeds on a weekly basis.

"We are thrilled to have been named as the exclusive electricity provider of the Buffalo Bills, as well as a major sponsor of the Bills for the next several years," said Phil Van Horne, CEO of BlueRock Energy. "The Bills have been a staple of Western New York tradition for decades, and have the most loyal and supportive fan base in the NFL. We look forward to teaming up with the fans, business community and all of those who count themselves as part of Bills Nation, for years to come."

BlueRock Energy will also participate in a variety of fan-related activities over the course of the coming seasons. The company will be a part of Training Camp and available to Buffalo Bills fans within the vendor tent, and be featured during the Bills Preseason, Pregame and Postgame television shows.