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Bills and Subway announce partnership

Posted Sep 12, 2011

Orchard Park, NY - The Buffalo Bills announced a new partnership with Subway, the world’s largest restaurant franchise.

As part of the agreement, Subway will receive spots on the Bills All-Access Television show, preseason television ads, print collateral and Bills website advertising.  In addition, a Subway coupon in the Bills complimentary Game Day program will provide fans with a free six-inch sub (with the purchase of a drink) if the team scores 20 or more points at home games at Ralph Wilson Stadium.  If the Bills do not score 20 or more points, Subway will still provide a free cookie to fans.

“Our partnership with Subway leverages the strength of both brands, and provides fun opportunities for Bills fans to engage with Subway,” said Bruce Popko, Buffalo Bills senior vice president of business development.  “The team scoring promotion that provides Bills fans with either a complimentary sub or cookie is a winning combination for both the Bills and Subway.”

"This is a very exciting time for two great franchises, SUBWAY and the Buffalo Bills, to work together to give Western New York a winning team," said Michael Lewkowicz, SUBWAY Buffalo Franchisees' Board Chair.

With almost 35,000 locations in 98 countries, including more than 1,200 across the state of New York, the SUBWAYÒrestaurant chain is the world’s largest restaurant franchise, in terms of number of locations. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.

In the 2010 Zagat® Fast Food Survey, the SUBWAY® brand was ranked “number one” by consumers in the “Most Popular,” “Top Service” and “Healthy Options” categories for food brands with 5,000 or more locations. SUBWAY® restaurants were also recently ranked as the most loved Fast Food Chain in the U.S., according to Amplicate, a research firm, that specializes in the public opinions of social media users.

For more information about the SUBWAY® chain, visit www.subway.com, Find them on Facebook via Facebook.com/subway or follow them on Twitter via twitter.com/subwayfreshbuzz. SUBWAY® is a registered trademark of Doctor’s Associates Inc.