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Pre-Game Primes Fans for Bills vs. Seahawks

Posted Dec 10, 2012


TORONTO – Is it game day yet?! Rogers Media announced key details of the exciting entertainment events leading up to and during the Buffalo Bills vs. Seattle Seahawks game on Sunday, Dec. 16 at 4 p.m. ET, headlined by the Bud Light Pre-Game Festivities – a can’t-miss street party experience that will prep fans for the highly-anticipated NFL showdown at Rogers Centre.

The celebration gets underway at 11 a.m. on Dec. 16, with the Bud Light Pre-Game Festivities taking place on Front Street between Blue Jays Way and John Street. This game day hot spot will include a main stage with live music including two-time Juno Award winning blues band Fathead and KiSS 92.5 personalities Mocha & DJ Clymaxxx, food vendors, booths selling NFL merchandise, games including a Kicking Zone and Quarterback Challenge, sponsor activations by Rogers, Hyundai and others, large screens for viewing Sunday NFL Games, prizes and much more. Admission is free and available to everyone, including both game ticket holders and non-ticket holders. Fans will have the luxury of enjoying a drink anywhere in the festival, as the whole area is licensed, including the heated tent areas. The Buffalo Jills , Bills Alumni and Billy Buffalo will also make special appearances.

“Bills in Toronto is an entertainment event, and we will be creating a substantial fan experience with significant community involvement for this year’s game,” said Greg Albrecht, Executive Director, Bills in Toronto. “The Bud Light Pre-Game Festivities on Front Street will set the stage for an electric atmosphere in the Rogers Centre for the big game. Fans won’t want to miss it!” 

Following the conclusion of the Bud Light Pre-Game Festivities at 3:30 p.m., the celebrations cap off in Rogers Centre with the game itself, which starts at 4 p.m. ET.  Canadian pop rock band sensation Neverest will sing O Canada and the Star Spangled Banner. As announced two weeks ago, international sensation PSY – the South Korean rapper known for his chart-topping single “Gangnam Style”– will headline the Hyundai Halftime Show featuring PSY, presented by KiSS 92.5. PSY’s dazzling performance will lead the charge for the must-see halftime event, which will feature more than 60 dancers, the Buffalo Jills Cheerleaders as well as hundreds of contest winners.

The Bills vs. Seahawks game will air Sunday, Dec. 16 at 4 p.m. ET on Citytv, Sportsnet East, and Sportsnet 590 The FAN.

Football fans and pop music junkies alike can get in on the action by purchasing tickets at BillsinToronto.com.