VARIABLE AND DYNAMIC TICKET PRICING:  Learn more about the factors that affect your ticket price.

We want to make sure that every ticket you buy is a good value, so we use dynamic and variable ticket pricing to adjust our prices throughout the season. Dynamic and variable pricing reflects demand for tickets for each game.

Variable Pricing refers to varying game prices based on the opponent and time of year. We have categorized each of our home games into one of five pricing tiers to determine an initial box office ticket price. Our variable pricing tiers are Preseason, Platinum, Gold, Silver and Bronze. For each tier, the initial box office individual game price will always be higher than Season Ticket prices, which continue to offer the best value. These tier prices are set at the beginning of the year.

You’re probably already familiar with Dynamic Pricing. Dynamic pricing is often used when you purchase airline tickets, reserve hotel rooms and even purchase concert tickets. It’s also used by numerous teams in the NBA, NHL and MLB. Dynamic pricing allows the price of a ticket (which was originally set in our variable pricing tiers) to rise or fall based on the fluctuating demand for each game. Tickets can increase or decrease below the initial box office price. However, remember – even with dynamic pricing, individual game ticket prices will never fall below season ticket prices.

Dynamic pricing is calculated using data from season ticket sales, single game sales and secondary market sales. Prices are continually monitored and adjusted throughout the season.

So while variable pricing and dynamic pricing accurately reflect the market demand for tickets and make sure you get a good value… season ticket pricing still offers the lowest prices and the best value. Beyond significant savings, you receive additional benefits including Bills Bucks, exclusive Season Ticket member only events, ticket presales, Bills store discounts, access to NFL RedZone and other exclusive benefits from the NFL and its partners.

We look forward to an exciting season at New Era Field and thank you for your continued support!