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Buffalo Bills Team Privacy Policy
(UPDATED 09/29/01)
This privacy policy is applicable to the Website[s] accessible at buffalobills.com,
which is operated pursuant to a strategic relationship between Buffalo
Bills Inc. and Sportvision Inc. The purpose of this privacy policy is
to disclose to you what information we may collect, how we may collect
it, with whom we may share it, and certain other matters related to such
information, including the choices you have regarding our collection of
information and our use and disclosure to other parties of information
we may have collected from you.
TYPES OF INFORMATION THAT MAY BE COLLECTED
The following are the types of information we may collect:
Information You Provide Us
Personal information that you provide to us, such as your
user ID and password, name, email address, telephone number, physical
address, birth date, gender or zip code or other information may be collected
via the Site.
Site Usage Information
We may receive and store certain types of information whenever
you visit the Site. For example, we may collect click-stream data and
your IP address.
Email Communications
When you open emails from the Site, we may receive a confirmation
noting you opened an email from us, if your computer supports such capabilities.
We also may keep track of what emails we send you and what emails you
may be receiving from us and our subsidiaries and affiliates. Additionally,
we keep a record of what types of emails you have opted to and not to
receive.
Information from Other Sources
We may receive information about you from other sources
and add it to your personal information.
HOW INFORMATION MAY BE COLLECTED
We may collect information from you in several different
areas on the Site, including but not limited to those described below:
Registration
You may be asked first to complete a registration form and
provide personally identifiable information; you may also be asked to
choose a user ID and password in order to take advantage of certain features
the Site may choose to offer, including, but not limited to, Newsletters,
Contests, Forums, Fantasy or other subscription-based services.
Newsletters and Site Emails
We may offer free newsletters to share information with
you about the Site, about us and our affiliates and subsidiaries, or about
our business partners and advertisers and sponsors. You may receive a
newsletter either by registering for a particular newsletter or in conjunction
with a special feature or membership for which you have registered on
the Site. You may cancel your free email subscription by following the
instructions provided on the Site or, in some instances, in the designated
area of certain newsletters or emails.
Contests or Sweepstakes
We may operate contests and sweepstakes through the Site
which may require registration. Your personally identifiable information
may be used to contact you for winner notification, prize delivery confirmation
or other related purposes. We may ask your permission to allow us to post
publicly some of your information on the Site, such as on a winners page,
in the event you win a contest or sweepstakes. We will not post your information
without your permission. In some instances, a third party advertiser or
sponsor may operate or host a contest or sweepstakes on the Site, and
collect your information. In those cases, where we are not the operator
or host of the contest or sweepstakes, we have no control over the information
collected and accordingly urge you to review the advertiser's or sponsor's
privacy policy applicable to the contest or sweepstakes before participating.
Surveys or Voting
From time-to-time we may request personally identifiable
information from you via surveys or voting polls. Participation is voluntary
and you will have the opportunity to decide whether or not to disclose
information. At times, you may have to register to vote or to take part
in a survey.
Cookies
As with many Websites, the Site uses standard technology
called "cookies," which are small data files that are transferred
to your computer when you allow your browser to accept cookies. Cookies
automatically identify your Web browser to the Site whenever you visit
the Site, and make using the Site easier for you by saving your passwords,
purchases, and preferences. By tracking how and when you use the Site,
cookies help us determine which areas are popular and which are not. Many
improvements and updates to the Site are based on data obtained from cookies.
Accepting cookies allows you, among other things, to personalize your
experience on the Site. Cookies may also allow the Site to present to
you advertising which may be of interest to you. If you do not want information
collected through the use of cookies, you generally can opt out of providing
this information by turning the cookies off in your browser; however,
some areas of the Site may not provide you with a personalized experience
if you have disabled the use of cookies.
IP Addresses and Click-stream Data
We may collect IP addresses and/or click-stream data for
purposes of system administration and to report aggregate information
to our advertisers and sponsors. An IP address is a number that is automatically
assigned to your computer whenever you access the Internet. Our computers
identify your computer by its IP address. When you request Web pages from
the Site, our computers log your IP address. Click-stream data is information
collected by our computers when you request Web pages from the Site. Click-stream
data may include such information as the page served, the time, the source
of the request, the type of browser making the request, the preceding
page view and other such non-personal information. When analyzed, this
data helps us analyze how visitors arrive at the Site, what type of content
is most popular, what type of visitors in the aggregate are interested
in particular kinds of content and advertising, and the like.
Transaction Information
If you order any information from our Site, buy any of our
products or subscribe for any of the services offered on our Site, we
will ask you to complete an order form that will request certain information
from you, including financial information such as a credit card number
and expiration date and general contact, billing and shipping information.
We will use this information to complete the transaction that you have
requested, i.e., to deliver the information, products or other services
that you order, and to invoice you. [Such information is collected and
stored through encrypted means for your protection.]
HOW WE USE THE INFORMATION COLLECTED
Each of the PROVIDERS own the information collected via
this Site. As applicable, the information you provide to us may be used
to:
To contact you about the Site;
To contact you relating to your membership status;
To confirm or fulfill an order you have made;
To monitor or improve the use of the Site;
To customize the advertising and content you see;
To monitor compliance with our terms and conditions of use of the Site;
To provide special offers to you from the PROVIDERS and/or their respective
affiliates and subsidiaries and other third parties;
To send you promotional material on behalf of our business partners;
To inform you of a prize you have won.
WITH WHOM THE INFORMATION MAY BE SHARED
At times, we may share your personally identifiable information
with others for various purposes. The following outlines the ways in which
your information may be shared with others:
To Agents: We employ other businesses, certain services
and individuals to perform functions on our behalf. Examples include fulfilling
orders, sending e-mail, r removing repetitive information from customer
lists, Site analysis, analyzing data, providing marketing assistance,
processing credit card payments, and providing customer service. These
entities have access to personally identifiable information needed to
perform their functions, but may not use it for other purposes.
To Promotional Offers: We may send offers by email to you
on behalf of other partners. When we do this, we do not give that partner
your name and address. If you do not want to receive such offers, you
may opt out in response to the email, or change your preferences by visiting
[Insert link to URL where preferences can be changed].
To Aggregate Information: We may share aggregate information
such as demographics and Site usage statistics with advertisers, sponsors
or other organizations. When this type of information is shared, the other
parties do not have access to your personally identifiable information.
To Opt-in and Opt-out Programs: Throughout the Site you
may be presented with opportunities to receive special offers from third
parties. An opt-in/opt-out message will ask you if you would like your
information to be shared. If you do choose to have your information shared,
in an effort to protect you, third parties who have access to personally
identifiable information must abide by the current Site privacy policy.
However, we are not responsible for the privacy practices of these other
companies, and you should review the privacy practices of such Web sites
prior to providing your personally identifiable information.
To Third-Party Ad Serving: The Site may use a third party
network advertiser to serve the advertisements on the Site. Network advertisers
are third parties that display advertisements based on your visits to
this Site and other Web sites you have visited. Third-party ad serving
enables us to target advertisements to you for products or Web sites you
might be interested in. Although advertisers or other companies do not
have access to the Site cookies, the Site's advertisers and sponsors may
themselves set and access their own cookies on your computer if you choose
to have your cookies enabled in your browser. Cookies allow third party
advertisers to show you advertisements or content you might be interested
in. Other companies' use of their cookies is subject to their own privacy
policies, not this one. Please click here [LINK HERE: http://www.networkadvertising.org/optout_nonppii.asp]
in order to learn more about the information collection practices and
"opt-out" procedures of third party ad servers we may use.
Partners Subsidiaries and Affiliates: We may share your
information (including, without limitation, personally identifiable information)
with subsidiaries and affiliates of PROVIDERS.
Business Transfers: The Site or a PROVIDER may be sold
along with its assets, or other transactions may occur in which your personally
identifiable information is one of the business assets transferred. In
such a case, your personally identifiable information, which we have gathered,
may be one of the business assets we transfer.
Legal Process: In the event we are required to respond to
subpoenas, court orders or other legal process your personally identifiable
information may be disclosed pursuant to such subpoena, court order or
legal process, which may be without notice to you.
Chat Rooms, Forums, and Message Boards
The Site may make chat rooms, forums and message boards
available to its users. You are not required to provide any personal information
when using these areas but you may choose to do so. If you post personal
information online, it will be publicly available and you may receive
unsolicited messages from other parties. The PROVIDERS cannot ensure the
security of any information you choose to make public in a chat room,
forum, or message board. Also, we cannot ensure that parties who have
access to such publicly available information will respect your privacy.
Please exercise caution when deciding to disclose personal information
in these areas.
Links to Other Web Sites
This privacy policy applies only to this Site. When you
are on the Site you could be directed to other sites beyond our control.
For example, if you "click" on a banner advertisement, the "click"
may take you off the Site onto a different Web site. This includes links
from advertisers, sponsors and others that may use the Site's logo as
part of a cobranding agreement. These other Web sites may send their own
cookies to you, independently collect data or solicit personal information
and may or may not have their own published privacy policies. If you visit
a Website that is linked to our Site, you should consult that site's privacy
policy before providing any personal information.
SECURITY
This Site incorporates reasonable safeguards to protect
the security, integrity, completeness, accuracy and privacy of the personal
information that we may collect and we have put into place reasonable
precautions to protect such information from loss, misuse and alteration.
Certain personally identifiable information, such as credit card information,
is transferred to our computers utilizing encryption software. Only those
employees who need access to your information in order to do their jobs
are allowed access. Our security policies are reviewed periodically and
revised as required.
A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY
The Site is a general audience site. We do not currently
collect any personal information from children under the age of thirteen
on the Site. If in the future, the PROVIDERS knowingly collect personally
identifiable information from children, we will do so in compliance with
the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et
seq.) including, without limitation, obtaining necessary parental consents.
We encourage you to visit the Direct Marketing Association's Web site
(www.the-dma.org) and explore the Get CyberSavvy! Program as well as the
GetNetWise Web site (www.getnetwise.org) to learn more about parental
control tools.
NOTIFICATION OF CHANGES AND YOUR ACCEPTANCE OF THE PRIVACY
POLICY
By using this Site, you signify your agreement to the terms
of this privacy policy. If we decide to change or update this privacy
policy, we will post the change or update here. If at any point we decide
to use personally identifiable information in a manner different from
that stated at the time it was collected, we will notify you by way of
an email or some other means. Your continued use of the Site shall constitute
your acceptance of such revised privacy policy.
CORRECTION/UPDATING PERSONAL INFORMATION
If your personally identifiable information (such
as your address) changes, or if you no longer desire to access our Site,
you may correct, update or remove the personal data you have provided
to us by making changes to your profile, by using an opt out message in
an email, or by emailing member Sites at webmaster@bills.nfl.com
with your request. If you have any questions about this privacy policy
or the privacy practices of this Site, you can contact the Bills Internet
Services Department at (716) 648-1800.
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