What Bills fans need to know about these 2021 playoff activations


It's playoff time and the Bills are preparing for their first postseason matchup against the Patriots in the Super Bowl Era. To get ready for the highly anticipated game, here's a list of activities that Bills fans can participate in to get into the playoff spirit with the help of our partners.

Thursday, January 13 - M&T Bank Billieve in Buffalo Mobile Rally

Join DJ Milk, Billy Buffalo, and the Buffalo Bills Drumline at the M&T Bank Billieve in Buffalo Mobile Rally on Thursday, January 13.

Enjoy poster making with your fellow fans, refreshments, and a Bills/M&T merchandise giveaway. The rally will kick off at 11am outside of Seneca One and after stopping by a few surprise visits throughout the city, will end at the Orchard Park M&T Bank branch parking lot (4084 N. Buffalo Street Orchard Park, NY 14127). Join us when you can and let's get ready to celebrate together, Buffalo!

Click here for updated information. Fans are kindly asked to follow local COVID-19 restrictions at the time.


Go Blue for the Bills, Presented by Labatt

This weekend, the Buffalo Bills and Labatt want you to gear up in your favorite BLUE Bills gear to celebrate the Buffalo Bills being in the playoffs. One lucky fan that submits their photo in all blue Bills gear will win a Buffalo Bills Prize Pack.

Fans can submit their photos by replying with an image to the "Go Blue for the Bills" social posts that will be posted throughout the week leading up to the game!

To add to the celebration, Landmarks around Buffalo will be lit up at night in Blue this week through Sunday.

Labatt Ultimate Playoff Game Day Sweeps

Fans will have the chance to win the Labatt Ultimate Playoff Game Day Sweepstakes this week heading into the first Buffalo Bills home playoff game!

Throughout the week, fans can retweet/like the Ultimate Playoff social posts that the Buffalo Bills post to their social platforms for a chance to win. The Ultimate Playoff Game Day prize will include four (4) game tickets to the Wild Card game, two (2) parking passes, tailgate food and beverages, and Labatt and Buffalo Bills gear.

Win a Night in Paradise, brought to you by Corona Hard Seltzer

The "Win a Night in Paradise" sweepstakes brought to you by Corona Hard Seltzer will give one winner and three guests the opportunity to stay the night in a Bills Mafia Motorhome, courtesy of Colton RV, in the Colton RV Camper Lot. The overnight stay will be following the playoff game.

In addition to the night in the motorhome, the winner will receive four tickets to the Bills playoff game on Saturday.

For rules on how to enter and more information, click here.

Bills Throwback: Hot Tub Edition, Presented by Molson Canadian

Enter to win the Bills Throwback: Hot Tub Edition Sweepstakes presented by Molson Canadian. One winner along with three guests will win a hot tub tailgate experience at Highmark Stadium prior to the Bills' Wild Card game.

This includes a private hot tub tailgate, a heated private tent with lounge setup, food and Molson Canadian beer and a hot tub tailgate prize pack. The hot tub will be provided by Majestic Pools and Spas. In addition, the winner will receive four tickets to the Bills' Wild Card game on Saturday.

For rules on how to enter and more information, click here.

Oxford Pennant Touchdown Plow

Oxford Pennant has gone all out for the playoffs with the Oxford Pennant "Touchdown Plow", a custom wrapped snowplow pickup truck with an attached pennant.

Photo opportunities with the "Touchdown Plow", as well as Oxford Pennant giveaway items for fans, will be available on the Billevard before this week's Wild Card game.

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