Effective Date: December 15, 2013, revised November 5, 2015, August 31, 2016, November 16, 2016, January 17, 2017.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S. based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
The Website is operated by Buffalo Bills, LLC (“Buffalo Bills”, “we”, “our”, or “us”). We have contracted with third parties, including, without limitation, Delaware North Companies, to operate certain aspects of the Site on our behalf, including certain subscription products and services.
Please read the information below to learn more about our data collection policies and practices.
The following are the types of information we may collect:
Information You Provide Us
In the course of using the Website, we may ask you to provide us with certain information, including contact information (such as your name, mailing address, email address, phone number, or fax number), unique identifiers (such as your user ID or user password), demographic information (such as your date of birth or age), access to your geo-location (location services using the Mobile App), and financial information (such as your credit card number) or similar information.
Website Usage Information
We may receive and store certain types of internet usage information whenever you visit the Website, such as your click-stream data and your IP address. See "IP Addresses and Click Stream Data" section below.
When you open emails from us, we may receive a confirmation notifying us that you opened the email, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from our subsidiaries and affiliates. Additionally, we keep a record of what communications you have selected to receive or not to receive. If you would like to opt-out of receiving such emails, please click on the "unsubscribe" link in the email and follow the instructions.
Information from Other Sources
We may receive information about you (e.g., missing street number) from other sources, such as the US Postal Service and add it to your personal information to verify your address so we can properly ship your order to you and prevent fraud.
We may collect information from you in several different areas on the Website, including but not limited to those described below:
You may be asked to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Website may choose to offer, including but not limited to, Newsletters, Contests, Sweepstakes, Forums, Message Boards or other subscription-based products/services. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us and what communications you would like to receive; however, please be advised that many products and services available on the Website require registration and if you elect not to provide such information, you will not be able to take advantage of those products and services.
Contests or Sweepstakes
Newsletters and Site Emails
We may offer newsletters to share information with you about the Website, about the Buffalo Bills, or about our affiliates, business partners, advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Website. You may cancel your free email subscription by following the instructions provided on the Website or, in some instances, in the designated area of certain newsletters or emails.
Surveys or Voting
From time-to-time we may request personally identifiable information from you in conjunction with a survey or voting poll. Participation is voluntary, and you will have the opportunity to decide whether or not to disclose information to the Website. At times, you may have to register to vote or to take part in a survey.
When you register to play games promoted on our Website, you may be asked to provide personally identifiable information.
We use local shared objects, also known as Flash cookies, to store your preferences such as volume control or display content based upon what you view on our site to personalize your visit. Third Parties, with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information.
Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies please visit:
Web Beacons and Other Tracking Technology
The Website and Mobile App uses a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of websites. We also use these technical methods to analyze the traffic patterns on the Website, such as the frequency with which our users visit various parts of the Website. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails. The information from use of these technical methods may be collected in a form that is personally identifiable.
IP Addresses and Click-Stream Data
We may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our advertisers and sponsors, for example regarding the frequency with which our guests visit various parts of the Website. We may combine this information with personally identifiable information we obtain from you directly on the Website or any other of our other websites, or from third parties.
Click-stream data is information collected by our computers when you request pages from the Website. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.
Behavioral Targeting/ Re-Targeting
When you download and use our services, we automatically collect information on the type of device you use, operating system version, and the device identifier (or “UDID”).
We collect your location-based information for the purposes of the My One Buffalo program, in which you can earn credit towards different status levels with graduating benefits by interacting at certain locations and through which you have access to traffic and parking features that use your location to assist you. We will only share this information with our affiliate, Pegula Sports & Entertainment, LLC, who assists in managing the My One Buffalo program, and with our traffic and parking features partners for the sole purpose of providing you with these features. If you no longer wish to allow us to track your geo-location information in the Mobile App, and, therefore, no longer wish to not receive or participate in the benefits of those features in the Mobile App, you may turn off location services on your device.
We use mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information such as how often you use the Mobile App, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the Mobile App.
We own the information collected on or through the Website or Mobile App. As applicable, the information you provide to us may be used to:
The Website and Mobile App incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse and alteration. Your personally identifiable information is transferred to our computers utilizing encryption software. Only those employees who need access to your information in order to do their jobs are allowed access. Our security policies are reviewed periodically and revised as required.
When you enter sensitive information (such as a credit card number and/or geo-location data) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at BillsPrivacy@bills.nfl.net.
We will retain your information (including geo-location data) for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at BillsPrivacy@bills.nfl.net. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
The Website and Mobile App may make chat rooms, forums, commenting and message boards available to you and other users. You are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas. To request removal of your personal information from our blog or community forum, contact us at BillsPrivacy@bills.nfl.net. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
The Website is a general audience website. We do not currently knowingly collect any personal information from children under the age of thirteen. If, in the future, we collect personally identifiable information from children on the Website, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consent.
The Internet offers children wonderful educational and entertainment resources. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. We encourage you to visit the Direct Marketing Association's website at http://www.the-dma.org and explore the Get CyberSavvy! Program as well as the GetNetWise website www.getnetwise.org to learn more about parental control tools.
If your personally identifiable information changes (such as your email address or zip code), or if you no longer desire to have access to the Website, we will endeavor to provide a way to correct, update, delete or remove the personal data you have provided to us. You may request that we do so by emailing us at BillsPrivacy@bills.nfl.net, signing into your online account and making the desired changes, or via mail at: Buffalo Bills, LLC, One Bills Drive, Orchard Park, NY 14127. We will respond to your request to access within thirty (30) days.
Buffalo Bills, LLC.
One Bills Drive
Orchard Park, NY 14127