October 1, 2013
The Website is operated by Buffalo Bills, Inc. (“we", "our", or "us"). We have contracted with third parties, including, without limitation, Delaware North Corporation, to operate certain aspects of the Site on our behalf, including certain subscription products and services.
Please read the information below to learn more about our data collection policies and practices.
1. TYPES OF INFORMATION THAT MAY BE COLLECTED
The following are the types of information we may collect:
Information You Provide Us
In the course of using the Website, we may ask you to provide us with certain information, including contact information (such as your name, mailing address, email address, phone number, or fax number); unique identifiers (such as your user ID or user password); demographic information (such as your date of birth or age); and financial information (such as your credit card number) or similar information.
Website Usage Information
We may receive and store certain types of internet usage information whenever you visit the Website, such as your click-stream data and your IP address. See "IP Addresses and Click Stream Data" section below.
When you open emails from us, we may receive a confirmation notifying us that you opened the email, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from our subsidiaries and affiliates. Additionally, we keep a record of what communications you have selected to receive or not to receive. If you would like to opt-out of receiving such emails, please click on the "unsubscribe" link in the email and follow the instructions.
Information from Other Sources
We may receive information about you (e.g., missing street number) from other sources and add it to your personal information.
2. HOW INFORMATION MAY BE COLLECTED
We may collect information from you in several different areas on the Website, including but not limited to those described below:
You may be asked to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Website may choose to offer, including but not limited to, Newsletters, Contests, Sweepstakes, Forums, Message Boards or other subscription-based products/services. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us and what communications you would like to receive; however, please be advised that many products and services available on the Website require registration and if you elect not to provide such information, you will not be able to take advantage of those products and services.
Contests or Sweepstakes
Newsletters and Site Emails
We may offer newsletters to share information with you about the Website, about the Buffalo Bills, or about our affiliates, business partners, advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Website. You may cancel your free email subscription by following the instructions provided on the Website or, in some instances, in the designated area of certain newsletters or emails.
Surveys or Voting
From time-to-time we may request personally identifiable information from you in conjunction with a survey or voting poll. Participation is voluntary, and you will have the opportunity to decide whether or not to disclose information to the Website. At times, you may have to register to vote or to take part in a survey.
When you register to play games on our Website, you may be asked to provide personally identifiable information.
We use local shared objects, also known as Flash cookies, to store your preferences such as volume control or display content based upon what you view on our site to personalize your visit. Third Parties, with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information.
Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies please visit:
Web Beacons and Other Tracking Technology
The Website uses a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of websites. We also use these technical methods to analyze the traffic patterns on the Website, such as the frequency with which our users visit various parts of the Website. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails. The information from use of these technical methods may be collected in a form that is personally identifiable.
IP Addresses and Click-Stream Data
We may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our advertisers and sponsors, for example regarding the frequency with which our guests visit various parts of the Website. We may combine this information with personally identifiable information we obtain from you directly on the Website or any other of our other websites, or from third parties.
Click-stream data is information collected by our computers when you request pages from the Website. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.
3. HOW WE USE THE INFORMATION COLLECTED
We own the information collected on or through the Website. As applicable, the information you provide to us may be used to:
4. WITH WHOM THE INFORMATION MAY BE SHARED
At times, as described below, we may share your personal information with others for various purposes:
5. LINKS TO OTHER WEBSITES
The Website incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse and alteration. Your personally identifiable information is transferred to our computers utilizing encryption software. Only those employees who need access to your information in order to do their jobs are allowed access. Our security policies are reviewed periodically and revised as required.
7. DATA RETENTION
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at BillsPrivacy@bills.nfl.net. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
8. CHAT ROOMS, FORUMS, AND MESSAGE BOARDS
The Website may make chat rooms, forums, commenting and message boards available to you and other users. You are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.
9. A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY
The Website is a general audience website. We do not currently knowingly collect any personal information from children under the age of thirteen. If, in the future, we collect personally identifiable information from children on the Website, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consent.
The Internet offers children wonderful educational and entertainment resources. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. We encourage you to visit the Direct Marketing Association's website at http://www.the-dma.org and explore the Get CyberSavvy! Program as well as the GetNetWise website www.getnetwise.org to learn more about parental control tools.
11. CORRECTING/UPDATING PERSONAL INFORMATION
If your personally identifiable information changes (such as your email address or zip code), or if you no longer desire to have access to the Website, we will endeavor to provide a way to correct, update or remove the personal data you have provided to us. You may request that we do so by emailing us at BillsPrivacy@bills.nfl.net, signing into your online account and making the desired changes, or via mail at: Buffalo Bills, Inc., One Bills Drive, Orchard Park, NY 14127.
12. YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you are a California resident and have questions about our compliance with this law, please send an email to BillsPrivacy@bills.nfl.net or write us at CA Privacy Rights, Buffalo Bills, Inc., One Bills Drive, Orchard Park, NY 14127.
Buffalo Bills, Inc.
One Bills Drive
Orchard Park, NY 14127