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Highmark Stadium: Where else would you rather be?
The new home of the Buffalo Bills will open in 2026 in Orchard Park, New York. The open-air, football-first venue will feature premium, reserved seating that delivers an elevated game day experience & atmosphere. A striking canopy structure will provide seating bowl coverage, enhancing fan comfort and protection from the elements. Fans will enjoy 360-degree concourses, frictionless food and beverage marketplaces, and cutting-edge audio/visual features that will set a new sporting stadium standard. With expandable capacity, Highmark Stadium will be the premier destination for major events beyond football. Bills Mafia will continue their one-of-a-kind gameday traditions and rituals at their new home for tailgating.
IP Rights
Utilize the power of the Buffalo Bills trademarks to enhance your competitive edge and accomplish diverse business goals.
Stadium Signage
Signage at Highmark Stadium offers partners the opportunity to reach millions of fans, both in the stadium and through national broadcasts.
Digital Exposure
Gain exposure through advertising on Bills-owned digital and social media platforms, reaching a highly engaged fan base.
Marketing Platforms
Invest in ongoing Bills marketing initiatives to engage targeted fans and foster a deeper sense of team pride throughout the community.
Hospitality
Offer unforgettable experiences to employees, clients, friends, and family with exclusive event access and premium gameday hospitality.
Community Impact
Support the Bills commitment to local Buffalo communities by participating in a range of charitable programs and efforts.
Partner Activation
Gain access to the passionate Bills Mafia by participating in marketing activations year-round.
Traditional Media
Through partnerships with diverse media and print platforms, the Buffalo Bills help amplify your brand well beyond the Buffalo area.