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The Buffalo Bills Open Highmark Stadium With A Ceremonial Ribbon Cutting!

On June 23rd, 2026 the Buffalo Bills cut the ribbon at Highmark Stadium, a landmark moment for the franchise and Western New York. Bills Owner Terry Pegula was joined by Bills President of Business Operations Pete Guelli, New York Governor Kathy Hochul, Erie County Executive Mark Poloncarz, Highmark CEO David L. Holmberg and Mary Wilson for the historic moment. The ceremony welcomed community leaders, corporate partners and construction workers.

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IP Rights

IP Rights

Utilize the power of the Buffalo Bills trademarks to enhance your competitive edge and accomplish diverse business goals.

Stadium Signage

Stadium Signage

Signage at Highmark Stadium offers partners the opportunity to reach millions of fans, both in the stadium and through national broadcasts.

Digital Experience

Digital Experience

Gain exposure through advertising on Bills-owned digital and social media platforms, reaching a highly engaged fan base.

Marketing Platforms

Marketing Platforms

Invest in ongoing Bills marketing initiatives to engage targeted fans and foster a deeper sense of team pride throughout the community.

Hospitality

Hospitality

Offer unforgettable experiences to employees, clients, friends, and family with exclusive event access and premium gameday hospitality.

Community Impact

Community Impact

Support the Bills commitment to local Buffalo communities by participating in a range of charitable programs and efforts.

Partner Activation

Partner Activation

Gain access to the passionate Bills Mafia by participating in marketing activations year-round.

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