The Bills have announced a partnership with 100% Natural Beverages, and will work with the company to introduce Bills Water to the Western New York region.
On Monday, September 29, Bills Water will be available at local Tops Friendly Markets locations. With each case sold, 100% Natural will be making a $1 donation to the Hunter's Hope Foundation.
The 100% Natural spring water base has a unique mineral content with higher levels of calcium, magnesium and alkalinity as compared to many national brands. All 100% Natural products are non-GMO and kosher, and the popular Bills Water 20 oz. bottle is BPA free.
"Our partnership with the Bills enables us to produce a great product in Bills Water for fans of the team," said H. Donald Miller, Executive Vice President, 100% Natural Beverages. "As an innovator in USDA Certified Organic Flavored Sparkling Water, we're excited to join with the Bills in promoting "Better For You" products and encouraging healthier lifestyles for Western New Yorkers."
"The Bills constantly strive to provide the best in nutrition and hydration to our players, and partnering with 100% Natural Beverages enables us to do the same for the Western New York community," said Bruce Popko, Bills Chief Revenue Officer. "Bills Water is going to be a hit with our fans and will only strengthen 100% Natural's brand."
The 100% Natural Beverages lineup of USDA Organic Flavored Sparkling Spring Waters are the first beverages of their kind and the only product on the market to carry the "Nature's Healthiest Certified" mark. The "Nature's Healthiest Certified" mark – with its strict adherence to criteria that include all organic or natural ingredient sourcing – ensures consumers that the products are in fact nature's healthiest.