Responsible Fan Program

Responsible Fan Program


The Buffalo Bills encourage fans to participate in the Bud Light Good Sport Responsible Fan program and pledge to be a Good Sport/Responsible on gameday. Guests who are 21 years of age or older can register to pledge to not drink alcoholic beverages at a Bills game, utilize a ride share to get home and/or provide responsible transportation for all members of their party. In 2019, the Buffalo Bills were the top team throughout the League for pledges made by responsible fans while attending a game at Highmark Stadium.

Guests who participate in the Bud Light Good Sport Responsible Fan program will receive a coupon for a free Aquafina (water). Also, participants will be entered to win a special prize pack from Bud Light and the Bills as a thank you for being a Responsible Fan! The winner will be announced during the 4th quarter of the game. Guests who pledge will also be registered for a chance to win a trip to either the Super Bowl or Pro Bowl, courtesy of TEAM Coalition.

Guests are encouraged to visit any Guest Service Booth throughout the stadium concourses and club spaces.

"The positive contributions made by TEAM are far-reaching," said NFL Commissioner Roger Goodell. "Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition."

The Buffalo Bills won the Responsibility Bowl for four consecutive years, being the only winners while that program took place. This was a League-wide bracket-style competition hosted by TEAM coalition that gives teams points for any responsible fan that signed-up and used their team-specific responsibility hashtag #BillsFansNeverDriveDrunk.

The Buffalo Bills, in partnership with Designated Drivers of Buffalo, also offer an alternative to driving to ensure that guests return home safely. Guests who are uncomfortable driving home have access to this unique service by calling (716) 713-7703. Arrangements can be made before a game or on game days. Two representatives from Designated Drivers of Buffalo will meet a guest and their party to drive them home in their own car. This allows guests to return home using a safe method in their car. Please visit for more information.

The Buffalo Bills Thank The Following Partners For Promoting Responsibility: