Copious amounts of espresso and energy drinks have One Bills Drive buzzing since announcing Joe Brady as the Buffalo Bills' 21st head coach. It's a new chapter in Buffalo, and Brady is starting it off with a different energy and mentality.
"(It's) a new energy that I've got to drive every single day," Brady said. "One thing that the guys know about me, it might be from espresso, it might be from Gatorade Fast Twitches, I'm going to bring the energy every single day. I believe people are going to feed off that."
The hallways of One Bills Drive are alert and energized as a new regime starts its conquest for a Super Bowl. As Brady begins building this new era, he wants to make sure it starts with truth: a head coach who doesn't stray from his true identity, the identity that got him to where he is today.
"I have to be me," Brady said. "I think the great coaches that I've been around have been comfortable in who they are … I do curse, I stutter … I'm going to be my personality. I think the great coaches I've been around are comfortable in who they are."
While it starts with Brady setting the tone and being comfortable in his own skin, a close second to that are his players. Every move Brady makes comes with his players at the top of his mind. He believes the culture is dictated by who is in the building.
"Culture is a verb to me. It's the people that we have in this building and what they do, the personalities that our guys have, that's our culture," Brady explained. "Josh Allen has such a great pulse of what we have, and I think our guys feed off him … I want our guys to be the best version of themselves. I want them to be to their personality.
"I say all the time, 'Be you with us.' If you're loud, be loud. If you're Dion Dawkins and you want to walk around with your shirt, do that."
'Be you with us' is a phrase Brady used during his offensive coordinator days in Buffalo, and it isn't going anywhere. It's a phrase and mentality that helped produce an offense that was near the top of the league in many areas while Brady was calling the plays.
Since 2024, the Bills averaged the second-most points per game at 29.6. They're also third when it comes to yards per game average (367.7) and rushing yards per game average (145.4) over that span. They're 10th in passing yards per game (222.3), third in plays that go at least 20 yards (146), fourth in third down conversion rate (44.4 percent) and first in red zone efficiency (68.9 percent) since 2024.
Quarterback Josh Allen believes Brady's vision helped lead the Bills to producing top 10 numbers across the board over the last two seasons. He's excited for the entire team to band together under Brady's vision.
"I do believe in what he talked about in his meetings, what he's talked about really the last few years that he's been in the quarterback room of just the mindset that he has, the togetherness, being you with us," Allen explained. "I can go on and on about how good of a coach I think Joe is, but he's also a great human being."
It's not just Allen who's excited to have a new mentality in the building. Other offensive players look forward to what's ahead for Buffalo.
"Brady to me is the man who helped my career take off," wide receiver Khalil Shakir said. "When he took over, I think his very first game as the OC, it was my very first 100-yard game. He's just somebody who from the moment he took over and started calling plays, he just kind of put his belief in me."
Brady's first game calling plays as the offensive coordinator was against the Jets in Week 11 of the 2023 season. That game, Shakir had three catches for 115 yards and a touchdown. It was the start of something special for the fifth-round receiver.
"I think he just instilled a whole bunch of confidence within me to go out there and make these plays and break tackles and do all these crazy things," Shakir said. "I think for him just telling me every single week to just be at my best made a difference."
Shakir went from a day three draft pick to leading the team in receiving yards in 2024 (821) and 2025 (719). His coach's belief brought the best out of him.
Brady's faith in his players also represents his appreciation for them. A core principle of the new head coach is love. He learned it's vital in how he leads after he met someone that changed how he views life itself.
"I met my wife. That's honestly a huge element," Brady said of realizing why showing love is important. "I saw how that the element of love can change how someone views something. And when I was in Carolina, I made it way more about the X's and O's. And Covid happened, but I didn't do a great job of really getting to know my guys … I promised myself that if I get the opportunity again, I was going to make it up the guys."
Since coming to Buffalo in 2022, Brady always made it about his players. Now as the newest head coach of the Bills, Brady will use love to lead. He believes connected teams win and wants to make sure his team is as attached as possible.
"When you're a connected team, I think you play well together," Brady said. "… Josh says it all the time, 'If you love them, tell them.' So, I love the guys I get to work with. I let them know every day."
One of the ways Brady did that as soon as he was hired was by reaching out to Buffalo's defensive players — players who he hasn't coached before.
"When I took the job, I started calling defensive guys," Brady shared. "I'm calling Terrel Bernard, Ed Oliver, I'm calling these guys because I need them to know that I'm not the offensive coordinator anymore … But every day I'm spending time making sure these guys are getting to know me a little bit … I can't say it's about the players and then not make it about the players."
Even in the offseason, Brady works on building connections with his team. One way he does that is through listening. Brady wants players to feel comfortable enough to share their opinions. He wants them to have a say in how things are run.
"It's one thing for a coach to say their door is open but for players to actually go up there and talk to him about things speaks volumes," Shakir said. "… You can just tell he's a guy that wants what's best for everybody of course on the field but off the field as well. When a coach cares about your family too and how things are going at home, it makes you want to grind that much harder for that person."
"I think it's so important to empower them and give them the ownership," Brady said. "I believe if someone tells me I'm going to make this work, they're going to make it work … That empowerment, it builds leaders, it builds trust. I want the guys to voice their opinions, and I want us to have dialog and connect."
His energy and love for his players are infectious. It creates a buzz around the building that players can't ignore. Plenty believe their new head coach would run through a brick wall for them.
"We're getting the dog," offensive lineman Alec Anderson said. "I think Joe's going to be able to connect the bridge of bringing the offensive energy to the defensive energy, and I think he'll be able to mesh that very well. (He'll) have the team amped up and ready to run through mother* face every week. I'm excited about it."
The vigor of how Brady approaches every day also speaks to his passion for football. With more than 10 years of coaching experience under his belt, his enthusiasm is revealed by his desire to win at a high level.
New offensive coordinator Pete Carmichael saw that in Brady early on in his coaching career when the two overlapped in New Orleans from 2017-18.
"I just love his passion," Carmichael said. "He loves the game; he loves to be around it … Early on when we started working together, you could tell right away that there's something special about this guy."
Allen knows all about those features that make Brady so special. He won an MVP under Brady's coaching in 2024. The team also set an NFL record that season becoming the first team ever to record at least 30 rushing and 30 passing touchdowns.
The quarterback believes Brady's fire, passion, love for his players and IQ of the game can take the Bills to new heights.
"I looked at him the other day and he promised me and I promised him to hold each other to a standard, hold each other accountable and not get complacent of where we're at," Allen said. "So I'm very, very much looking forward to that challenge, and continuing the chase and to chase something great. And that is to bring a Lombardi Trophy here to Western New York."
Get exclusive behind-the-scenes access of Joe Brady's first day as head coach of the Buffalo Bills.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Josh Allen speaks during Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Josh Allen speaks during Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Josh Allen speaks during Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Josh Allen speaks during Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Josh Allen speaks during Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Josh Allen speaks during Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Josh Allen speaks during Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Josh Allen speaks during Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Josh Allen speaks during Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Josh Allen speaks during Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
Joe Brady's First Day as Head Coach, January 29, 2026 at One Bills Drive.
