Orchard Park, N.Y. – The Buffalo Bills announced today a new partnership agreement with Kumho Tire USA, Inc., one of the top tire manufacturers in the world.
As part of the agreement,* *Kumho Tire will receive branding on Buffalo Bills ticket backs including season tickets, season suite tickets, individual game tickets and online downloadable tickets on ticketmaster.com. Dunn Tire will offer ticket holders $75 off any four (4) Kumho Brand Tires as a special "ticket back" offer redeemable at any Dunn Tire location.
Kumho Tire will also receive various advertising opportunities during each home game played at Ralph Wilson Stadium. In addition, they will receive advertising and promotional inventory on the team's website along with communication access to the team's fan database.
In addition, Kumho Tire will host their two-day "Ride and Drive" event at Ralph Wilson Stadium where fans will receive the unique opportunity to feel the capabilities of a tire in extreme conditions. This will help drivers understand how to use the tire in a safe and efficient manner for peak performance.
"Our partnership with Kumho Tire USA will provide Bills fans with engaging and creative opportunities to interact with Kumho Tire's brand," said Bruce Popko, Bills senior vice president of business development. "We are pleased to partner with Kumho Tire, and are extremely excited that we can offer Bills fans an exclusive offer on Kumho Tire products through our co-partnership with Dunn Tire. We look forward to cultivating our brands together."
"Over the past two years our sponsorships of NCAA, NBA and US Soccer properties have significantly raised awareness and consideration for the Kumho Tire brand and exposed our exciting line-up of Ultra-High Performance passenger and light truck tires to passionate sports fans across the country," said Rick Brennan, Kumho Tire vice president of marketing. "We are pleased to extend our sports marketing platform and add the National Football League to the list by sponsoring the resurgent Buffalo Bills for the 2011-2012 season."
Brennan added, "As the Official Tire of the Buffalo Bills, Kumho Tire is excited about reaching out and connecting with the Bills' passionate fan base, as well as expanding our partnership to include new platforms such as integrating Dunn Tire, our valued dealer in the upstate NY market. At Kumho Tire, we are true fans of sports, and we will continue to provide innovative and experiential marketing activities to help fuel our fellow fans' passion for sports and the Kumho Tire brand."
Founded in 1960, Kumho Tire has a 50-year history of innovation in management, technical development, and environmental awareness that has positioned the company as one of the world's top tire manufacturers. Distributed in 160 countries, Kumho Tire is dedicated to providing a top quality driving experience to consumers throughout the world. Headquartered in Rancho Cucamonga, Calif., Kumho Tire U.S.A. is the U.S. sales, marketing, product development and distribution arm of Kumho Tire Co. More information about the company and its products can be found at www.kumhotireusa.com.
*Dunn Tire is a Buffalo, NY based tire retailer, and AAA Approved automotive service provider. Recently ranked by Tire Business as the 25th largest independent tire retailer in North America; they are also a Top 20 market share holder in the United States within in their retail category. Dunn Tire has 30 retail locations from Erie PA, to Syracuse NY. Locally owned and operated, Dunn Tire has been providing tire and automotive services since 1973.*
