"Intense Rivalry of the Week" debuts tonight

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The Buffalo Bills, in conjunction with Intense Milk, today announced the schedule for the 2013 Buffalo Bills/Intense Milk "Intense Rivalry of the Week."  Over the course of the Western New York high school football season, six games will be highlighted as the "Intense Rivalry of the Week."

Game One:  Friday, September 6 – Sweet Home @ Iroquois

Game Two:  Friday, September 20 – Clarence @ Orchard Park

Game Three: TBD by fan voting

Game Four:  Friday, October 18 – Tonawanda @ North Tonawanda

Game Five:  Friday, November 8 – Class D Far West Regional @ Ralph Wilson Stadium

Game Six:  Friday, November 8 – Class A Far West Regional @ Ralph Wilson Stadium

Beginning September 6, local high school football fans will be able to visit the Intense Milk Facebook page and click on the "Intense Rivalry" app in order to vote for their favorite team. The game with the most votes will win bragging rights and all the trappings of being the "Intense Rivalry of the Week." Featured games in contention for the voting contest are: Lancaster vs. Jamestown, Niagara Falls vs. McKinley, and West Seneca West vs. West Seneca East.

Buffalobills.com reporter Hannah Buehler will be live on-site at each game where she will be encouraging fans to visit the Intense Milk trailer and participating in a live segment on the John Murphy Show that night. Hannah will also be giving away a pair of tickets to an upcoming Bills home game at Ralph Wilson Stadium through a live trivia contest during each game.

"We are looking forward to helping promote high school football in Western New York," said Bruce Popko, Bills Senior VP of Business Development.  "This schedule features some of the best teams from around the area so not only will the games be entertaining but two lucky students will have the opportunity to win Bills tickets."

As part of each game, Intense Milk will be selling product to fans in attendance and will donate all the proceeds directly back to the host school. In addition, they'll make each game a little more intense with fun interactive games and prizing. Intense Milk will also be giving away selected promotional items at each game to help promote the event.

According to Ken Voelker, Upstate Niagara's Director of Marketing, "There is an immense talent and a long-standing history of exciting rivalries throughout Western New York's high school football community. We're thrilled to be able to bring Intense Milk to area high schools in order to show how intense our local football games really are."

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