Orchard Park, NY – The Buffalo Bills are helping build a playground in Western New York. The Bills have been donating $1 for every new fan or follower on Facebook and Twitter, and will donate up to $75,000 toward the creation of a playground in the Western New York community. The campaign ends August 25, 2012. So far, $22,276 has been raised to help the project.
This initiative is part of the NFL-United Way Hometown Huddle, a league-wide day of service designed to bring awareness and impact to the issue of youth health and fitness and the NFL Play 60 initiative. The progress has been tracked and can be found on buffalobills.com.
A local company out of Amherst, Prime Social Marketing designed and created the Tracker application http://www.buffalobills.com/community/playground.html which tracks the progress of new Twitter and Facebook follower.
The Bills have partnered with the United Way of Buffalo and Erie County, KaBOOM!, PODS and local dairy farmers through the American Dairy Association & Dairy Council, Inc. on this project as a part of the Fuel up to PLAY 60 program. Following a successful social media campaign, more information about the playground will become available.
The location of the playground will be determined by the United Way of Buffalo and Erie County.
Everyone is encouraged to help the build by liking the Buffalo Bills Official Facebook page at http://www.facebook.com/BuffaloBills and following the teams Twitter at https://twitter.com/buffalobills.
Why do you love the Buffalo Bills? Comment below for a chance to win an autographed Bills mini-helmet. Two of the best comments prior to August 20, 2012 will be selected as winners.