ORCHARD PARK, N.Y. – The Buffalo Bills announced today that they have entered into a partnership with FanDuel, the leading one-day fantasy sports company. The partnership marks the second NFL team deal that FanDuel has secured for the 2015 season. FanDuel will receive both dynamic and static in-stadium signage, online media, hospitality and other branding initiatives throughout the year.
"The Buffalo Bills are a really forward looking organization, dedicated to maximizing the live-sports experience for their fans," said Nigel Eccles, CEO at FanDuel. "As FanDuel's mission is to make sports more exciting, this was a really obvious and valuable partnership for us."
"Our partnership with FanDuel is a natural fit for both the Bills organization and our fan base," said Bruce Popko, EVP Business Development at Pegula Sports & Entertainment. "With the popularity of fantasy sports growing every day in the digital realm, we're looking forward to amplifying their brand through our digital properties as well as in-game exposure, and know our fans will embrace their service."
FanDuel is the leading one-day fantasy sports company that is transforming the world of fantasy sports with an exciting new way to play. Since 2009 FanDuel has taken the one-day fantasy sports concept from launch to paying out over $15 million in prizes every week, and growing. New public and private leagues form daily and range in size from two to thousands of players. Entry fees start at $1 and payouts happen immediately after games end. Based in New York City with an office in Edinburgh, Scotland, FanDuel is venture backed and has raised $88 million in funding to date from investors including Shamrock Capital, NBC Sports Ventures, KKR, Comcast Ventures, Pentech Ventures, Piton Capital and Bullpen Capital. For more information, visit www.fanduel.com or download the iPhone or iPad app in the App store.