Yancey's Fancy becomes first brand to simultaneously partner with every Pegula-owned sports team


The Buffalo Bills, Buffalo Sabres, Rochester Americans, Buffalo Bandits and HARBORCENTER announce that they have collectively reached an agreement with Yancey's Fancy, New York's Artisan Cheese. Yancey's Fancy has become the first company to simultaneously partner with every sports team property under the Pegula Sports and Entertainment umbrella.

Yancey's Fancy has a rich history in the Western New York area for over 70 years and is in retail stores nationwide. "As our brand grows around the country, we will continue to invest in the community that we started in," said Wayne Henry, President and CEO of Yancey's Fancy. "Yancey's Fancy believes in the Pegulas' vision for Buffalo and is proud to be the first to simultaneously partner with all of their sports teams."

As the Official Cheese of the Buffalo Bills and the Buffalo Sabres, there will be a "Say Cheese" Smile Cam at each home game. Other parts of the agreement include signage elements at Ralph Wilson Stadium, First Niagara Center and HARBORCENTER. Bills Friday presented by Yancey's Fancy will continue in 2015 where fans can submit photos and win prize packages.

"Buffalo sports fans will be excited that Yancey's Fancy is the first to simultaneously partner with every Pegula-owned sports team property." said Bruce Popko, EVP Business Development at Pegula Sports and Entertainment. "Yancey's is a Buffalo-based hometown brand that is now fittingly aligned with each of our hometown teams." About Yancey's Fancy
Located in Corfu, NY, Yancey's Fancy has been manufacturing fine artisan cheese since 1947. With more than 70 years of experience and a long-standing tradition of excellence, Yancey's Fancy Buffalo Wing Hot Sauce Cheddar™, Horseradish Cheddar, Roasted Garlic, as well as traditional Euro-style wheel cheeses.

Yancey's Fancy offers a variety of over 45 products which can be found at many retail stores nationwide as well as through Kutter's Cheese which is located on-site in Corfu, New York just off Exit 48a on Interstate 90. For more information on Yancey's Fancy products, please contact us at www.yanceysfancy.com or call 585-599-4448 and ask for Eric Godlove.

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