Bills and Fichte, Endl & Elmer announce partnership

Orchard Park, NY - The Buffalo Bills announced a new 2011 sponsorship agreement with Fichte, Endl & Elmer Eyecare, one of Western New York's largest ophthalmology practices.  The full-service ophthalmology practice has been designated as the "preferred LASIK doctors for the Buffalo Bills."

The partnership involves branding opportunities in concert with a game day sponsorship of the Bills home opener versus the Oakland Raiders on September 18, 2011.  As part of the game day sponsorship, at half-time the Super Focus Fan Cam presented by Fichte, Endl & Elmer Eyecare will shoot a high-definition, five-billion pixel panoramic image from the center of the field.  Fans will be asked to remain in their seats for the half-time photo.  The following day on the Buffalobills.com, fans will be able to "step inside" the panoramic image and look around, zoom in to find themselves or friends, and tag their image to share with friends and family through social media.

In addition, Fichte, Endl & Elmer will sponsor the Phil Hansen Wall of Fame Induction Ceremony commemorative player card which will be given away to the first 50,000 fans that enter the Bills-Raiders game this Sunday.  The special ceremony will take place during halftime of the Bills-Raiders game.

"We are happy to connect the Bills brand with Fichte, Endl & Elmer Eyecare and promote their well respected practice to our fans," said Bruce Popko, Bills senior vice president of business development. "As the preferred LASIK doctors for the Bills, we are pleased to partner with a local industry leading eye care company."

"We are delighted to join the Buffalo Bills this season," stated Dr. Claus Fichte, Fichte, Endl & Elmer founding partner.  "The Bills are an important part of our community and we are proud to be a partner through our sponsorship."

Fichte, Endl & Elmer Eyecare provides comprehensive care within a comfortable, professional atmosphere in offices located in Amherst and Niagara Falls, NY.  Their highly trained doctors and staff utilize state-of-the-art facilities to provide the best technology available for all eye care needs, including cataract and all-laser LASIK surgery, intraocular lens implants, and oculoplastic surgery.  Their optical department also provides the latest designer eyewear and contact lenses.  For more information, visit www.fichte.com,call 1-800-309-2020, or go to their Facebook page at Facebook.com/lasikbuffalo.

Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have won two American Football League (AFL) Championships (1964 - 1965) and won an NFL record four straight AFC Championships (1990 - 1993) that included four trips to the Super Bowl. The Bills are a progressive organization and pride themselves on the regionalization of their team.  They hold their training camp in Rochester, NY and were the first NFL team ever to play a home game in Canada with the Bills Toronto Series that began in 2008.  As Western New York's top-rated sports and entertainment choice, the Bills annually entertain three quarter of a million fans at Ralph Wilson Stadium, produce the region's number-one rated sports television programming, have one of the NFL's largest fan clubs with the Bills Backers, and host the most visited team website in Western New York.  Under the guidance of Hall of Fame member and original team founder, Ralph C. Wilson, Jr., the Bills will play one regular season game in Toronto in 2011. For more Bills information, visit buffalobills.com, call (716) 648-1800, become a fan on Facebook at www.facebook/buffalobills, or follow the Bills on Twitter at www.twitter.com/buffalobills.

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