The Buffalo Bills today announced a new partnership agreement with Unyts, one of the leading organ procurement organizations in the United States.
As part of the agreement,* *Unyts will host four unique donation events in conjunction with the Bills both at Ralph Wilson Stadium and around the Greater Buffalo community.
In addition, Unyts will also be a game week sponsor for a to-be-determined regular season game on the 2013 schedule, and will receive various team advertising, promotional and hospitality assets throughout the season.
"Encouraging Bills fans to donate blood, and to consider eye, organ and tissue donation, through a great organization like Unyts is one thing that we can do to make a significant impact in Western New York," said Bruce Popko, Bills Senior Vice President of Business Development. "We are pleased to partner with them on a multi-faceted marketing campaign and look forward to helping them achieve greater brand recognition amongst our fans."
"It's important for Unyts to partner with an organization that truly gives back to this community," said Mark Simon, Unyts President and CEO. "The Bills organization has been doing just that for decades and we are happy to be part of the team. Being a part of the football community will help us to spread our message of organ, eye, tissue and blood donation to a large audience across Western NY and beyond."