Bills DE Williams unveils new cereal: 'MariO's'

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BUFFALO, N.Y. (AP) - Buffalo Bills defensive end Mario Williams has something new to crunch on other than opposing quarterbacks.

And it's all for a good cause.

Williams unveiled MariO's,'' a honey toasted oats cereal named after him on Tuesday.Cool,'' as Williams says it is to have his picture on a cereal box, more important to him is donating all of his proceeds to a Buffalo charity supporting children with cancer, and their families.

MariO's'' is the latest limited edition cereal produced by PLB Sports. That's the Pittsburgh-based company which brought area sports fansT.O's,'' during Terrell Owens season in Buffalo, and ``Flutie Flakes,'' during Doug Flutie's tenure as the Bills quarterback.

Williams is a two-time Pro Bowl selection and pass-rushing specialist, who joined the Bills in March.

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