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Bills extend partnership with Crunch Fitness


Pegula Sports & Entertainment today announces a multi-year extension with Crunch Fitness as an Official Partner of the Buffalo Bills. This multi-year partnership extension continues the gym's commitment to Western New York and will create exciting opportunities for Bills fans who work out at Crunch.

"Crunch has been an important contributor to our local fitness community for the past eight years," said Dan Misko, PSE senior vice president of business development. "Over the last two seasons, Crunch has grown their brand locally as a proud partner of the Buffalo Bills, and we are humbled to extend our partnership and help Crunch further their commitment to positivity, inclusivity, and fun in the years to come."

This year, Crunch Fitness locations will be offering numerous chances for members and fans to win Bills tickets and exclusive experiences such as tours of the ADPRO Sports Training Center, on-field passes, autographed merchandise, and Bills Store gift cards. You can also find the Crunch team at the Billevard before every home Bills game this season, with fun tailgating activities and giveaways. Bills fans can join Crunch Fitness right now with a special limited time offer on all monthly memberships: $1 enrollment and the rest of the month free. Just use the promo code GoBills when registering at Plus, everyone who joins in August, or existing members who complete certain in-gym activities, are entered for a chance to win four tickets to the season opener against Pittsburgh on September 12th.

"At Crunch, we pride ourselves on being simultaneously international and hyperlocal – and no matter where we are, developing new ways to keep our members entertained and inspired," says Keith Worts, Crunch Signature CEO. "We are thrilled to continue our partnership with the Buffalo Bills to continue to provide exclusive experiences to our members as well as connect with the broader community of dedicated Bills' fans across western New York."

The first Crunch Fitness location in Western New York opened in 2013, and there are currently five Crunch gyms in the area including Cheektowaga, Hamburg, Niagara, Tonawanda and Amherst. Crunch Fitness is a well-known international brand, but the Crunch team operates as a local gym, proud to serve and be part of the Buffalo community. Memberships are available starting as low as $9.99 per month.

About Crunch Fitness

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1.6 million members with over 380 gyms worldwide in 30 states, Puerto Rico, Canada, Spain, and Australia, and will soon be open in Portugal and Costa Rica. Crunch is rapidly expanding across the U.S. and around the globe.