'Go Bills', a rallying cry, a greeting and now your potential ticket to a Buffalo Bills playoff game.
Throughout Toronto, the infamous "Post No Bills" walls have been transformed into 'herding walls', tagged with "GO BILLS" on street corners throughout the city.
The Bills teamed up with Toronto-based multi-medium artist Paul Glyn-Williams, famous for his vibrant, large-scale, murals that blend graffiti, digital art and realism into artistic pieces. His work celebrates Canadian sports icons and captures some of the most memorable moments like the Vince Carter Dunk and Joey Bats 'Bat Flip' mural.
His latest piece is bringing the Bills across the border, celebrating the Ontarians who've made those Sunday drives, withstood freezing temperatures and packed the stands at Highmark Stadium. Each "GO BILLS" is accompanied by a scannable QR code offering a chance to win a trip – hotel, flights and two tickets included – to each round of the playoffs. As long as the Bills are in, there will be a winner every weekend.
You can find the contest details at Billieve.ca and follow along on Instagram and Facebook @BuffaloBills.
The contest is accompanied by a limited-edition Peace Collective playoff t-shirt and hoodies in partnership with the Buffalo Bills that feature Glyn-Williams "Billieve".
Bills Mafia knows no borders. If you show up, you're family. Now, as the playoff run heats up, that invitation is spilling into the city in a way that the Bills Mafia does it best – loud, bold and right on the streets of Toronto.
