Bills introduce new draft micro-site for fans

Orchard Park, NY – The Buffalo Bills introduced a new fan micro-site on buffalobills.com that enables fans to vote for their Buffalo Bills All-Time Draft Picks presented by Bud Light.

The micro-site features an interactive draft board for fans to place their top ten Bills All-Time Draft Picks and rank them in order of value. The micro-site encourages fans to consider the round and number that the player was selected to help determine who the fans feel is their highest ranked Bills All-Time Draft Pick. The site also suggests that fans weigh the value of a late round pick's career accomplishments vs. an early round pick's career accomplishments.

A draft video welcomes fans to the voting process and additional elements such as player-card style photos and statistics are all part of the animated voting process. The player-card voting pages are arranged by year drafted within the round each player was chosen, and provide player information for fans to review. Facebook has been integrated to allow fans to automatically share their picks with friends.

In addition, fans may register and enter the Buffalo Bills All-Time Draft Picks contest and win the grand prize of a meet and greet opportunity with a Buffalo Bills All-Time Draft Pick, a Bud Light tailgating package and Bills merchandise. One lucky fan will be randomly selected from the pool of winners for the grand prize and weekly winners will be randomly chosen to win Bills Store gift certificates.

The Bills website will regularly feature exciting video and stories relating to the players drafted and the value of the pick.Voting for the fan's choices for the Bills All-Time Draft Picks will conclude at noon on Thursday, April 22. The top ten Bills All-Time Draft Picks, as voted by the fans, will be announced at the Bills exclusive Season Ticket Holder Draft Day Party on Thursday, April 22nd.

"We were looking for a dynamic and interactive voting process that would engage fans in spirited talk about the Buffalo Bills," said Marc Honan, Bills senior vice president of marketing and broadcasting. "The All-Time Draft Picks micro-site will help create awareness about some of our valuable picks from years past and get fans excited about our upcoming draft picks."

"Bud Light is an All-Time draft beer and the Bills All-Time Draft Picks promotion was a natural fit to bring our brands together," said Bruce Popko, Bills senior vice president of business development.

The players listed on the micro-site for fans to select as their Bills All-Time Draft Picks must have been drafted by the Bills and played for the team for at least three seasons.

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