Orchard Park, NY – The Buffalo Bills vs. New York Jets game this Sunday, October 3, 2010 at Ralph Wilson Stadium is sold out and will be televised locally.
A limited number of premium seats remain available for the game. Fans may purchase tickets by going online at buffalobills.com or ticketmaster.com, by visiting the Ralph Wilson Stadium ticket office, or by calling 1-877-BB-TICKS (228-4257).
In addition, the Bills host their fifth annual Billieve Breast Cancer Awareness (BCA) game at Ralph Wilson Stadium. Partners include Kaleida Health, Western New York Affiliate of Susan G. Komen for the Cure, Zeta Tau Alpha and the Bills Women's Association.
In-game activities include 50 breast cancer survivors in Stampede Row on-field during player introductions, a ceremonial pink game ball delivery, pink coin for coin toss, 20,000 pink ribbons and information cards handed out at stadium gates, Jills Cheerleaders wearing pink jackets and using pink pom poms, pink goal post padding, and NFL and Billieve logo banners will hang on the stadium ring wall and be painted on the field.
Delaware North Companies (DNC), the Bills retail partner, will sell the Billieve logo merchandise and pink-themed Reebok items at their locations and on-line with proceeds going to the local Komen and national American Cancer Society respectively.
The Bills and Niagara Falls Park Commission will also kickoff breast cancer awareness month on Friday, October 1st when Niagara Falls will be lit pink on Friday night. The lighting will be followed by a special fireworks display.