The Bills have officially launched the Bills DeskSite, a new HD video product that proactively delivers hours upon hours of exclusive Bills content to fans – for free.
Essentially a DVR for the Internet, the Bills DeskSite serves as a personalized video recorder and content library for Bills HD video. This specialized "Big Screen" app offers new technology specifically designed for laptops, desktops and tablets, instead of smartphones, to support fans' growing consumption of online video.
To provide this new fan experience, the Bills have partnered with DeskSite, a digital media company based in Irvine, Calif.
"The Bills DeskSite represents a well-balanced combination of great new technology and 'must-see' video," said Richard Gillam, CEO of DeskSite. "If you care about the Bills, you need this product."
The app automatically downloads and stores videos directly to users' devices, allowing fans to view content without having to be connected to the Internet. Playback is instantaneous, with none of the buffering, freezing, or dropping associated with streaming video. Options include audiovisual alerts, dramatically reducing the delay between a video's initial release and fan access.
In addition to serving as a premium HD-video delivery platform and programmable DVR, the Bills DeskSite operates as a central hub for aggregated access to all Bills digital content, including buffalobills.com, and the team's official Facebook and Twitter posts.
"We're happy to jump on as one of the 17 NFL teams utilizing DeskSite's innovative technology to better connect our fans with our organization and team," said Bruce Popko, Bills Chief Revenue Officer.
Video programming includes full-length broadcast television shows, interviews with players and coaches, postgame recaps, breaking news, in-depth scouting combine and draft coverage, game highlights and more.