The Buffalo Bills today announced a partnership with Yancey's Fancy, New York's artisan cheese. As part of the agreement, Yancey's Fancy will become the Official Cheese of the Buffalo Bills.
The partnership brings together two iconic brands and will engage fans with unique and exciting programming throughout the year, including endorsement opportunities from John Murphy, the Voice of the Bills. Yancey's Fancy will also become the presenting sponsor of Bills Friday on buffalobills.com, giving fans the opportunity to win Bills and Yancey's Fancy prize packs during the 2014 season.
Yancey's Fancy will incorporate their artisan cheese into various dishes served at Ralph Wilson Stadium's concession stands, suites and clubs including the artisan cheese and charcuterie board, poutine, macaroni and cheese, sandwiches and wraps.
"We are proud to align with Yancey's Fancy, a high quality, hometown brand that has built a loyal customer base not only in Western New York, but throughout the country," said Bruce Popko, Bills Chief Revenue Officer. "Bills fans will be thrilled to see their products featured on the new, enhanced menu at Ralph Wilson Stadium as well as through unique promotions such as Bills Friday where fans can submit photos showcasing team spirit to win Bills and Yancey's Fancy prize packages throughout the season."
The partnership also includes LED ribbon board signage during all Bills home games at Ralph Wilson Stadium. In addition, Yancey's Fancy will become an official sponsor of Bills Training Camp held at St. John Fisher College in Rochester, NY. This will include on-field signage, the ability to sample their products at each night practice and various other hospitality opportunities.
"The Buffalo Bills have a very dedicated and loyal fan base," said Wayne Henry, President and CEO of Yancey's Fancy. "Joining forces with the Bills is a very fitting example of our dedication to Western New York and to the people here."
About Yancey's Fancy Following World War I, Leo Kutter emigrated from Bavaria to New York State and using his cheese making knowledge opened a small factory in Cowlesville, NY. In 1947 he founded a new factory where Yancey's Fancy is located today near Corfu, NY. In 1998 Kutter's Cheese Factory became Yancey's Fancy as it is today. You can look for Yancey's Fancy to be attending many of the local Food and Wine Festivals of WNY, along with our products being carried in all major retailers. Yancey's Fancy offers a variety of over 45 products which can be found at many retail stores nationwide as well as through Kutter's Cheese House which is located on-site in Corfu, New York just off Exit 48A on Interstate 90. Yancey's Fancy is manufacturing these cheeses in wheels and wedges. For more information on Yancey's Fancy products visit *www.yanceysfancy.com, call (585) 599-4448, like us on Facebook at facebook.com/yanceysfancy, or follow Yancey's on Twitter at twitter.com/yanceysfancy*.