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Bills search for "Sweetest Kid of the Week"

Perry's Ice Cream and the Buffalo Bills are teaming up once again as they start their search for Buffalo's "Sweetest Kid of the Week." Nominate your favorite kid in grades 4-8 now through October 20. Every Friday, a winner will be selected as Perry's "Sweetest Kid of the Week" and will receive a Buffalo Bills Prize Pack. One grand prize winner will be selected from the weekly winners and be dubbed "Perry's Sweetest Kid", and receive an ice cream party at their school with a Buffalo Bills player!

Robert Denning, president and chief executive officer, Perry's Ice Cream said, "Perry's is dedicated to supporting our local schools. Our partnership with the Buffalo Bills for the 'Sweetest Kid of the Week' promotion gives us the honorable opportunity to celebrate a special student who is making a difference in our community and in the lives of others."

Last year, Darian Whitmore from Blasdell Elementary was nominated by his teachers for his ability to face challenges with a smile. He faced many hardships at a young age and still went into school every day with the willingness to work hard and help others. That is why Perry's Ice Cream and the Buffalo Bills chose Darian to be the grand prize winner. Buffalo Bills player Marcus Stroud and the Perry's Ice Cream team went to Blasdell Middle School for an ice cream party for Darian and his entire school!

"The Bills and Perry's are proud to recognize outstanding children that go above and beyond in the classroom and in the community," said Bruce Popko, Bills senior vice president of business development. "We congratulate all of the local schools for participating in the "Sweetest Kid of the Week" and we look forward to recognizing another exceptional student this year."

If you know a "sweet kid," log onto www.perrysicecream.com/sweetestkidcontest.php to submit your nomination and for official rules.

Consumers can scoop up Buffalo Bills Brownie Blitz and The Bills Limited Edition 50th Season flavor, Rock Pile to the Ralph at TOPS Friendly Markets and other regional supermarkets.

Perry's Ice Cream, founded in 1918 by H. Morton Perry and headquartered in Western New York, is a family-owned and operated fourth generation ice cream manufacturer with frozen distribution services for Perry's, Ben & Jerry's, Edy's, Nestle, M&M Masterfood, Häagen-Dazs, Good Humor, Breyer's, Klondike, and Popsicle. Since its humble beginning, when hand cranks and horse-drawn delivery wagons were used, Perry's has maintained one of the most modern, state-of-the-art production facilities in the country. Perry's produces great tasting ice cream one batch at a time. With over 285 employees, Perry's sells and distributes in New York, Western Pennsylvania, New England and Northeast Ohio. For additional information about Perry's Ice Cream, visit www.PerrysIceCream.com.

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