Bills to unveil new uniforms at Uniform Launch event

Orchard Park, NY – The Buffalo Bills announced Wednesday that they will officially introduce their new uniforms for the 2011 National Football League season at a special Uniform Launch event presented by Reebok at Ralph Wilson Stadium on Friday, June 24, 2011.  The Uniform Launch event will begin at 6:30 p.m. and is scheduled to conclude around 10:30 p.m.  Stadium gates will open at 5:45 p.m. and the parking gates will open at 4:30 p.m.  Tickets are required for entry and are complimentary for all fans.   

The new uniforms will incorporate the Bills storied history while keeping the team's signature charging buffalo logo. The Bills last made a change to their primary uniform prior to the 2002 season.

The Bills Uniform Launch event will feature:

  • A unique and special uniform unveiling ceremony in conjunction with the U.S. military. 
  • Live music performed.  
  • Dance routines by the new 2011 Buffalo Jills Cheerleaders.  
  • Buffalo Bills Alumni and Billy Buffalo.
  • Complimentary souvenir photos.
  • On-field access and interactive football themed games.
  • A special screening of a box office hit movie, as voted on by fans, will be shown on the scoreboard 45 minutes following the uniform unveiling. (Fans may vote for the movie of their choice by voting on the Bills Facebook page at

Fans attending the Uniform Launch event will have the first opportunity to purchase the new Reebok designed Bills jerseys and other merchandise.  The first 1,000 jerseys purchased at the event will include a special, limited edition commemorative gift.  Until June 28th the only location that fans can purchase their new jersey will be at the Bills Store in Orchard Park, NY and online at ****.   

Complimentary tickets for the Uniform Launch event are available in person at select Verizon Wireless locations in Buffalo and Rochester, all Erie County M&T Bank branches, and at the Ralph Wilson Stadium ticket office.  For a list of the Verizon Wireless and M&T Bank ticket locations, visit ****.  Tickets are also available online at ****.  Season ticket holders will be sent information regarding their ticket options.  Tickets will be available beginning Friday, June 3, 2011 at 10:00 a.m.  There is a ticket limit of six (6) tickets per person.

For fans unable to attend the Uniform Launch event, the new uniform unveiling will be shown live on ****.  More details will be announced over the course of the month.

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