Bills Uniform Launch event information

Who: United States military members, Bills Alumni including Hall of Fame QB Jim Kelly, All-Time Team special teams ace Steve Tasker, Wall of Fame CB Booker Edgerson and AFL Champion WR Charley Ferguson, Buffalo Jills Cheerleaders and Billy Buffalo.

What: The Buffalo Bills will officially introduce their new uniforms for the 2011 National Football League season at a special Uniform Launch event presented by Reebok at Ralph Wilson Stadium on Friday, June 24, 2011. The new uniforms will incorporate the Bills storied history while keeping the team's signature charging buffalo logo. The Bills last made a change to their primary uniform prior to the 2002 season. Event will be held rain or shine.

Where: Ralph Wilson Stadium, One Bills Drive, Orchard Park, NY 14127

When: Friday, June 24, 2011, 6:30 p.m. - 10:30 p.m. (parking opens 4:30 p.m., gates open 5:45 p.m.). Event begins; 6:30 p.m., Uniform unveiling begins; 7:15 p.m., Movie begins 8:20 p.m.

Other: The Bills Fun Zone and event entry by Gate 3 will open at 5:45 p.m. and includes complimentary fan photos with social media component, interactive football-themed games, Buffalo Jills Cheerleaders, Billy Buffalo, Bills partner giveaways, reduced concession pricing, and more.

In addition, a special screening of the box office hit movie, The Blind Side, rated PG-13, was chosen by fans on the Bills Facebook page,, and will be shown on the Bills scoreboard. The movie will begin 45 minutes after the Uniform Launch event concludes. Fans are invited to bring blankets and watch the movie from the field or sit in the lower seating bowl to enjoy the movie. The Bills 2010 highlight video will also be shown after the unveiling.

The event will also be streamed live on beginning at 6:30 p.m.

Tickets: Complimentary tickets for the Uniform Launch event are available in person at select Verizon Wireless locations in Buffalo and Rochester, all Erie County M&T Bank branches, and at the Ralph Wilson Stadium ticket office. Tickets are also available online at There is a limit of six (6) tickets per person.

Official Partners: Bills partners participating in the Bills Fun Zone include: M&T Bank, Verizon Wireless, New York Army National Guard, BlueCross BlueShield, Citadel, Toyota, FanVision and the American Red Cross.

VIP Seating: M&T Bank is pleased to provide limited VIP seating for M&T Bills Check Card holders on a first-come, first-serve basis. Just show your card to sit close to the field for the official unveiling. Also, to enhance your movie-viewing experience, M&T is offering your choice of a Bills stadium blanket or Bills cooler to anyone who opens a new account at the M&T Bank kiosk in the Bills Fun Zone.

Jersey Contest: Verizon / Buffalo Bills TXT2WIN® Sweepstakes - Send a text message with "Uniform" to '64621' to enter to win a new Buffalo Bills home jersey.

Commemorative Gift: The first 1,000 jerseys purchased at the event will include a special limited edition commemorative gift.

Stadium Policy: Ralph Wilson Stadium is a smoke-free facility. For the health and comfort of all Bills guests and stadium employees, smoking is prohibited inside all areas of the stadium; including entry gates, concourses, seating areas, and all suites and clubs. There are no designated smoking areas in the stadium and re-entry is prohibited. Stadium guests who fail to comply with this smoking policy are subject to ejection and may potentially lose ticket privileges.

All stadium policies and procedures are in effect including no re-entry.

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