FOR IMMEDIATE RELEASE
Wednesday, August 1, 2007
Bills WELCOME 64-YEAR OLD ROOKIE TO TRAINING CAMP
FAN TO VISIT CAMP AS PART OF HIS NFL SEASON OF A LIFETIME
PITTSFORD, NY - Elmira, NY-native Dennis Whitford, a 64-year old former submarine servicemen for the Navy and retired New York State Corrections Officer, will make his debut at Buffalo Bills Verizon Wireless Training Camp on Tuesday, August 7th.
Mr. Whitford is the 2007 Prilosec OTC NFL Season of a Lifetime Sweepstakes Grand Prize winner and as the sweepstakes' Grand Prize winner, Mr. Whitford and four of his closest friends will visit the Bills' Verizon Wireless Training Camp for a one-of-a-kind look inside the Western New York NFL franchise.
"Prilosec OTC is excited to announce that Dennis is the winner of the Prilosec OTC NFL Season of a Lifetime Sweepstakes. We are proud to provide him this unique opportunity to spend the entire 2007 season with his favorite team, the Buffalo Bills," said Karen Klei, Brand Manager, Prilosec OTC. "This sweepstakes demonstrates our commitment to showing consumers the great things they can experience on the other side of frequent heartburn."
Mr. Whitford officially kicked off his NFL Season of a Lifetime on April 28th at the NFL Draft in New York City. The visit to Training Camp is the second of 24 events Mr. Whitford will attend this year as he spends what will truly be an NFL Season of a Lifetime.
Mr. Whitford will receive unprecedented VIP fan access and experiences as he sees first-hand what goes into preparing for, and completing, an NFL season. Following the Draft, Dennis and up to three guests will attend:
− Bills Training Camp
− 2 Bills home Pre-Season games
− All 16 Bills regular season games
− Up to 3 Playoff games
− Super Bowl XLII in Arizona
− 2008 Pro Bowl in Honolulu, Hawaii.
Mr. Whitford has been an avid football fan his entire life and was entered into the Sweepstakes by his wife Carmela at www.PrilosecOTC.com. "My wife and I are very excited to have the opportunity to spend an entire season with the Buffalo Bills," said Dennis Whitford. "NFL football has been a passion of mine throughout my life. I never dreamed of doing all the things I'll be doing this season. The more I think about it, the more excited I get."
This once in a lifetime experience promises to fulfill the ultimate dream of any NFL fan, offering Dennis, family members and friends the unique opportunity to experience the entire 2007 NFL season with their favorite team – not only from the stands, but practically every vantage point imaginable. Through the Prilosec OTC NFL Season of a Lifetime experience, Mr. Whitford will enjoy first-class travel, VIP accommodations and season long, face-to-face interaction with players, coaches and front office personnel members.
Prilosec OTC, the number one selling over-the-counter heartburn medicine, provides amazing relief for 24 hours with one pill a day, which for sufferers of frequent heartburn, is truly the ultimate experience.
About Prilosec OTC
PRILOSEC OTC is the #1 Doctor-† and Pharmacist-‡ recommended OTC acid reducer, the first of a class of OTC heartburn medicines that works differently from every other over-the-counter heartburn medication. Prilosec OTC is the only OTC heartburn medicine that works for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market. For more information about PRILOSEC OTC, visit www.prilosecotc.com. PRILOSEC OTC is available over-the-counter through an alliance between P&G and AstraZeneca.
About Procter & Gamble [NYSE:PG]
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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† Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation Audit (April 2004 - September 2006, Acid Reducer Category). Data on file.
‡ Based on share of recommendations: Pharmacy Today 2004 OTC Survey, Acid Reducers.
* Based on Dollar Sales: ACNielsen FD+ Dollar Share of Heartburn (12/28/03 – 5/27/06)
For further information please contact:
Barbara Miller, 513-780-0577 or firstname.lastname@example.org
Procter & Gamble
Barbara Miller, 513-780-0577 or email@example.com
NFL Season of a Lifetime Sweepstakes
Sam Riber, Riber Sports Marketing Group, 513-624-2106 or firstname.lastname@example.org
Brian McCarthy, National Football League, 212-450-2069 or email@example.com
Chris Jenkins, Buffalo Bills, 716-312-8702 or firstname.lastname@example.org