The Buffalo Bills are the first NFL team to win an award at the Cannes Corporate Media & TV Awards.
Buffalo's Video Production team won a Gold Award for their behind-the-scenes video of quarterback Josh Allen reacting to messages from patients and families at Oishei Children's Hospital.
The Cannes Corporate Media & TV Awards annually celebrate the best in corporate films, online media, and documentaries right in the heart of one of the world's most renowned film capitals: Cannes, France.
Right before the Bills production team filmed the video, Allen had just been honored with the 2024 NFL MVP award at NFL Honors Saenger Theater in New Orleans. After the show, Allen goes backstage and is presented with a series of heartfelt videos from individuals at Oishei Children's Hospital — the local hospital Allen partners with for the Patricia Allen Fund.
The Bills Video Production team films Allen's reaction as he watches their messages. The complete two-minute video was posted to Buffalo's social media accounts, YouTube and team website.
Full video description:
"Following his 2024 NFL MVP season, Josh Allen is surprised with a series of heartfelt messages from patients and families at Oishei Children's Hospital — individuals he has impacted through ongoing visits and community outreach.
As Allen watches, the moment shifts from celebration to reflection, revealing the profound connection between athlete and community. In an unscripted, emotional response, he shares his gratitude and reinforces the importance of using his platform beyond football.
Through intimate storytelling and genuine emotion, this piece captures the human side of a superstar — highlighting compassion, connection, and the lasting impact of giving back."
