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Advertising launches new look and feel

 Orchard Park, NY – The Buffalo Bills Wednesday unveiled a new look and improved functionality on, the team's official website.  In a league-wide effort to enhance website content and user navigation, the Bills are the first NFL club to launch the new platform while the remaining 31 teams will follow periodically over the next three years.

Some of the new elements to the Bills website include a high resolution centerpiece throughout the site, unique player pages and a media lounge that will keep the site fresh and deliver an image rich product.  For the first time, fans will be able to view video in full screen mode as well as a traditional modified screen view.  The new web design is built to provide visitors with streamlined navigation and unique and dynamic content that will keep fans coming back for more.  As part of the new NFL platform, will have access to a variety of new video content provided exclusively to from the National Football League.

"The Bills are proud to be the first team to launch on this new dynamic platform," stated Marc Honan, Bills senior vice president of broadcasting and marketing. "We received fantastic fan feedback during our Beta Testing and we are confident our fans will enjoy all the new features."

The website project with the Bills has been a work in progress since last spring and will continue to develop over time.  Some of the best elements of the site such as Feed Driven Live Game Day features - Box Scores, Play by Play, Scoring Summary and a Depth Chart Module will rollout in the near future.

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