Dunn Tire, a leading tire retailer based in Western New York, has announced Rex Ryan, head coach of the Buffalo Bills, as their new company spokesperson.
"We are honored to have Rex Ryan on our team", said Robert Clark, Managing Director of Retail Operations at Dunn Tire. "Rex embodies the same passion, hard work and drive for excellence that we do here at Dunn Tire. Rex is a highly respected coach in the NFL. He has already established a strong bond with the Buffalo Bills fans and we're confident that enthusiasm will be a positive reflection of the Dunn Tire brand."
Rex will be featured in a variety of upcoming marketing campaigns including TV commercials, radio spots and online promotions. Rex Ryan has strong ties to Western New York and the Ontario region. His father, Buddy Ryan was a defensive coach at the University at Buffalo.
In addition to the Rex Ryan partnership, Dunn Tire has finalized a three-year agreement with the Buffalo Bills to be the "Official Tire Dealer of the Buffalo Bills".
"This is an exciting time for Buffalo Bills fans", said Clark. "We realize how important the Bills are to this region – and we are proud to show our support. As the Official Tire Dealer of the Buffalo Bills, Dunn Tire is looking forward to connecting with the Bills' loyal fan base throughout the season."
To kick off the NFL season, Dunn Tire will be launching the Drive for the Championship campaign. Everyone who purchases tires from Dunn Tire during the Buffalo Bills season will be entered into a drawing. If the Bills win the Super Bowl, 1,000 customers will be randomly selected and refunded for their tire purchase (see promotional details and rules at DunnTire.com).
Furthermore, Dunn Tire is featuring the Driver of the Game promotion beginning with the season opener against the Colts on September 13. At the conclusion of each Buffalo Bills game, a fan will be selected to win a FREE set of four (4) tires. Fans can register to win at DunnTire.com.
About Dunn Tire
Dunn Tire is a Buffalo, NY based tire retailer, and AAA Approved automotive service provider. Recently ranked by Tire Business as the 18th largest independent tire retailer in North America; they are also a Top 20 market share holder in the United States within in their retail category. Dunn Tire has 30 retail locations from Erie PA, to Syracuse NY. Locally owned and operated, Dunn Tire has been providing tire and automotive services since 1973.