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Fans get increased access through "Bills Experience" program


The Buffalo Bills and Experience (, the fan experience technology company, today announced "Bills Experience," available now and exclusively through the Bills Mobile app.  With Bills Experience, fans can purchase field passes, stadium tours, meet-and-greet sessions, seat upgrades and more.  Bills Season Ticket Members receive 20 percent off any Bills Experience for the remainder of the season by logging into the Bills Mobile app using the email address associated with their Season Ticket Member account.  

Experience and the NFL previously announced a strategic relationship to enhance the fan experience on game day.  Leveraging Experience's mobile technology, participating NFL Clubs can deliver in-venue seat upgrades and experiential opportunities. Season Ticket Members can gain access to the best available seats for every game.  Experience currently works with 17 NFL properties.

"With Bills Experience, we are able to provide more opportunities for our fans to get closer to the action.  Whether it's on Stampede Row, a tour at One Bills Drive, seat upgrades and more, access to the Bills is just a few clicks away on the Bills Mobile app," said Brent Rossi, Executive Vice President, Marketing & Brand Strategy, Pegula Sports and Entertainment.

Experience President Ben Ackerman noted, "Through our relationship with the NFL, Experience gives Clubs ways for Season Ticket Members and single-game fans to personalize every game." Ackerman continued, "Using the Bills Mobile app, fans need only get out their smartphone and select from one of many Bills Experiences in order to make game day at Ralph Wilson Stadium the most special day of the week."

The Bills Experience includes:

  • Stampede Row – an opportunity to high-five Bills players as they head out of the tunnel and take the field at the Ralph Wilson Stadium.
  • Post-game field passes – exclusive access to the field after the game for photos, fun and more.
  • Bills behind-the-scenes – Get behind-the-scenes access to One Bills Drive including the Ralph Field, Buffalo Bills Locker Room, Weight Room and ADPRO Sports Training Center.
  • Seat Upgrades – Upgrade your experience with a prime view of Bills game action. 

About Experience

Experience is the award-winning fan experience technology company that helps live sports and entertainment organizations attract new audiences and convert casual attendees into fanatics. With 300 global partnerships and growing, Experience gives millions of fans the opportunity to personalize every live event via their mobile device. Experience is the official upgrade partner of and the preferred mobile upgrade partner for the National Football League ( Additionally, Experience is the preferred partner for Live Nation Entertainment and Ticketmaster. Learn more by visiting; follow us on Twitter @ExpApp or Facebook at

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