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First down, 49 to go

Today at the Buffalo Bills Field House, Bills 50th Season All-Time Team member and Bills All Access television show host Steve Tasker presented Dennis Scovazzo of Wheatfield, with one of his 50 Golden Can promotion prizes - a Buffalo Bills helmet which Tasker then signed for Scovazzo.

Scovazzo found the first of 50 total golden cans hidden in commemorative marked 16 ounce can, 12-packs of Labatt Blue.  The Buffalo Bills and Labatt Blue promotion celebrates the Bills 50th Season where 50 golden cans each provide 50 Buffalo Bills prizes. 

"Labatt Blue is a Buffalo favorite and the perfect match for the Bills 50th Season," said Bruce Popko, Bills senior vice president of business development.  "We are excited to share amazing Bills moments and great prizes for the Labatt Blue Golden Can promotion and together provide this opportunity to the incredibly loyal fans of Western New York."

"We're glad Dennis won the Ultimate Bills Prize Package," said Ryan Daley, associate brand manager for Labatt Blue.  "He loves his football team and loves his beer – Labatt Blue.  It's nice to have commitment like that pay off."

An excited Scovazzo was accompanied by his wife, who bought him the beer, and his two young sons dressed in their Bills gear.  "This is great," said Scovazzo. "I'd like to thank Labatt Blue and the Buffalo Bills - by far the coolest contest I've ever won!"

The Ultimate Bills Prize Package for the Golden Can promotion winners includes home, away and throwback replica jerseys, 50th Anniversary footballs, tickets to five home games, meet and greet with All-Time Team members, tours of the practice field, weight room and training rooms, Bills jacket and other Bills merchandise and Bills 50th Anniversary items.

The Labatt Blue 50th Anniversary promotion also highlights some of the amazing moments on three collectible, retro-style cans.  The cans recap:  "The Hit Heard Round the World" from December 26, 1964; the "Greatest Comeback" from January 3, 1993; and "Count me in with Buffalo" in the Summer of 1959.  This memorable moment led to the start of the Bills franchise in Buffalo. 

Consumers can collect all three of the memorable Bills moments while searching for the golden Labatt Blue beer can  – which may win them the Ultimate Bills Prize Package.  Labatt Blue is available at Tops Friendly Markets and other retail stores.  For more information, visit

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