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Fisher-Price®, the Buffalo Bills and Wegmans Food Markets are proud to team up once again with the nation's best football fans to support the Buffalo community with the 2025 Fisher-Price® Little People Collector® Buffalo Bills figure set.
This all-new set includes QB Josh Allen, head coach Sean McDermott, and former Bills legends head coach Marv Levy and QB Jim Kelly.
Starting Sunday, Aug. 3, Bills fans can purchase their very own Buffalo Bills Little People Collector™ set in store at Wegmans Food Markets. This set is rolling into Wegmans stores throughout the Buffalo, Rochester/Southern Tier and Syracuse areas, plus additional stores in Maryland, North Carolina, Pennsylvania and Virginia for $26.99, while supplies last.
Mattel supports The Children's Hospital of Buffalo Foundation, providing philanthropic support to John R. Oishei Children's Hospital to ensure access to high quality health care for the moms, kids and babies of Western New York. Mattel will donate $7.50 from each Little People Collector™ Bills Set sold at Wegmans. Valid 7/1/2025-12/31/2026. Up to $750,000.*
On Saturday, Aug. 9, Fisher-Price® will host the official Junior Tailgate outside Highmark Stadium on Kids Day—where the Buffalo Bills take on the New York Giants in a preseason matchup starting at 1 p.m. Make sure to bring the family out for some Fisher-Price ® fun and football!
DISCLAIMER: *Beginning 7/1/2025 through 12/31/26, Mattel will donate $7.50 of the purchase price paid by the consumer for this set (before taxes) up to $750,000 when purchased in-store at Wegmans to The Children's Hospital of Buffalo Foundation providing philanthropic support to John R. Oishei Children's Hospital to ensure access to high quality health care for the moms, kids and babies of Western New York. Offer open only to residents of NY. No portion of the purchase price is tax deductible. For more information about The Children's Hospital of Buffalo Foundation, visit FOROCH.org. Offer may be extended in Mattel's sole and absolute discretion. Mattel reserves the right to suspend or cancel the promotion in its sole discretion for any reason including in the event of force majeure.
