New Era to provide merchandise options for Bills fans

The Buffalo Bills announced a new advertising relationship with Buffalo based headwear designer and manufacturer, New Era Cap Company, Inc. New Era locally supports Buffalo football at all levels and officially launched a Buffalo Football Collection on Draft Day on April 25, 2009. The collection of headwear and apparel is inspired by the long-standing sports heritage and the great legacy of the community. The items will be available at Buffalo Bills retail locations, New Era's Buffalo Flagship store and online at www.buffalobills.com and www.neweracap.com.

New Era will also introduce new products featuring player designed caps later this summer before the Bills Opening Day kickoff.

As part of the agreement, New Era will introduce a new product line including season-based elements later this summer before the Bills Opening Day kickoff.

"New Era is a local company with a nationally recognized brand, and they are known for their high quality products," said Bruce Popko, Bills senior vice president of business development. "We intend to provide Bills fans with a wide array of merchandise options throughout all Bills retail locations."

"The Bills have one of the most recognizable brands in all of sports and we are especially thrilled to team with them during their historic 50th Season," said Gerry Matos, New Era senior vice president of marketing. "The headwear and apparel will give Bills fans new and exciting options to show their love of our hometown team."

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era is a 'Category A' affiliate of the Fair Labor Association.

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