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New ticket "option" for fans

OptionIt, a leader in the next generation of ticket buying for sports events, has formed an official partnership with the Buffalo Bills, offering fans a new way to secure access to a limited number of face-value tickets for the upcoming season. OptionIt provides fans the ability to reserve access to a ticket by way of buying an option, and decide later if they actually want to make the purchase.

Options are now available for purchase for Bills regular season home games (including the December 3rd game against the Jets in Toronto) as well as all potential home playoff games.  OptionIt can be accessed either directly through or under the Tickets tab.

The Advantages of OptionIt are:

• Flexibility & Convenience: By purchasing an option, you can Reserve now and Decide later™ by either exercising your option and purchasing the ticket at face-value, or selling your option to another Bills fan at should you not be able to attend.
• Worry-Free Solution: Guarantee yourself a ticket at face-value without being forced to shop in the secondary market, where tickets often sell for many times over face value.
• Peace of Mind: OptionIt has an "official" relationship with the Bills, so you can buy with certainty knowing that the option corresponds to an actual seat.

For step-by-step instruction, please visit  For more information on OptionIt, call 1-877-BB-TICKS (1-877-228-4257) or email

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