The Buffalo Bills have reached a partnership agreement with Northtown Automotive. As part of the renewal agreement, Northtown Automotive will remain the Official and Exclusive Automotive Dealer of the Buffalo Bills. In addition, Northtown Automotive will be the title sponsor of exclusive Buffalo Bills television programming which will air this fall.
Other elements of the agreement include a game day sponsorship of a 2009 home game at Ralph Wilson Stadium, stadium signage and other promotional opportunities that will be announced at a later date.
"The Bills 50th Season is obviously a significant milestone for our organization. It is the perfect time for Northtown Automotive to align their marketing initiatives with our franchise," said Pete Guelli, Bills senior vice president of business ventures. "We look forward to partnering with Northtown Automotive throughout the year on opportunities that will greatly benefit our fans and Northtown Automotive customers."
Larry Schreiber, Northtown Automotive Companies vice president said, "We have had a great relationship with the Buffalo Bills and it is an extremely exciting time to be partnering with them. We are thrilled to continue tying our brands together and sharing the strengths of both organizations during what is shaping up to be an incredible Bills 50th Season."
Northtown Automotive Companies has been a part of the Buffalo Community since 1970 and currently encompasses 14 separate franchises including Toyota - the official/exclusive car and truck of the Buffalo Bills. These franchises are housed in nine separate state-of-the-art facilities in Amherst - Tonawanda area.
Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have won two American Football League (AFL) Championships (1964 - 1965) and won an NFL record four straight AFC Championships (1990 - 1993) that included four trips to the Super Bowl. The Bills are a progressive organization and pride themselves on the regionalization of their team. They hold their training camp in Rochester, NY and were the first NFL team ever to play a home game in Canada with the Bills Toronto Series that began in 2008. As Western New York's top-rated sports and entertainment choice, the Bills annually entertain nearly one million fans at Ralph Wilson Stadium, produce the region's number-one rated sports television programming, have one of the NFL's largest fan clubs with the Bills Backers, and host the most visited team website in Western New York. Under the guidance of newly elected Hall of Fame member and original team founder, Ralph C. Wilson, Jr., the Bills will celebrate their 50th Season in 2009. For more Bills information, please visit buffalobills.com or call (716) 648-1800.