The Bills announced that Bruce Popko will become the team's new senior vice president of business development. In his new role, Popko will oversee the team's corporate partnership division which includes corporate sales, luxury suites, indoor premium seats as well as the implementation of the Bills corporate regionalization strategies.
Popko comes to the Bills from IMG, a leader in sports marketing, where he served as senior vice president overseeing IMG golf events, clients and governing bodies. Prior to IMG, he served as vice president of marketing and development for the National Football League's Cleveland Browns, where he engineered the team's business strategies for their 1998 return to the NFL. In addition to the Browns, Bruce worked in similar capacities for the National Football League, the San Francisco 49ers and the NY Jets.
"We are very excited to have Bruce join our organization," said Russ Brandon, COO/General Manager of the Buffalo Bills. "He has a long history of success in both the National Football League and the sports marketing industry, and we are looking forward to having him continue the development and growth of our business strategies."
"This is a great opportunity for both me and my family. The Buffalo Bills have a strong, proud tradition. They are well respected in the sports business industry and I am eager to begin working with the staff and all of the business partners that have contributed to the success of the organization," said Bruce Popko, new senior vice president of business development for the Bills.