The Buffalo Bills announced a new partnership agreement with Power Trip Beverages, Incorporated. Power Trip will be the official energy drink of the Buffalo Bills and will be the exclusive energy drink and energy shot at Ralph Wilson Stadium.
Other elements of the Power Trip partnership include product sampling during game days inside the Bills Field House and parking lots of Ralph Wilson Stadium, along with advertising and promotional opportunities.
Power Trip will sponsor the Bills, "Honorary Team Captain," promotion where fans may register at Tops Friendly Markets for the opportunity to be the Bills "Honorary Team Captain" at each home game. The winners will receive four home game tickets, a customized jersey, four on-field pregame passes and recognition on the Bills scoreboard.
In addition, for every home game that the Bills hold their opponent to zero points in the third quarter, the "Power Trip Alert" promotion will provide fans with a complimentary Power Trip energy drink the day after the game. Fans simply need to bring their game day magazine Power Trip ad to any participating NOCO Express retail location on the day following the game to redeem.
"We are excited to partner with Power Trip energy drink and provide loyal Bills fans with more unique game experience opportunities," said Bruce Popko, Bills senior vice president of business development. "Power Trip tastes great and is an energy drink that is already gaining popularity with Bills fans, and this partnership presents both parties with unique opportunities to display and share our brands."