With summer in full swing the Buffalo Bills and Wegmans are working together to promote skin cancer awareness.
Supporting the effort is Bills head coach Sean McDermott, who has personally battled skin cancer and is passionate about prevention and early detection.
"Skin cancer awareness is a big thing to me and my family," said McDermott. "We've been directly impacted by it. It's not talked about as much as it should be with the amount of skin cancers are out there, most of which are preventable."
Wegmans wants to educate fans on how this is an important issue and show how if we can educate at an earlier age, we can prevent cancer and other skin issues from coming up later in life. To help foster good practice in preventing skin cancer, Wegmans will have a sunscreen spray station at their vendor tent at Bills Training Camp. Bills fans will be able to get sunscreen and other giveaways before heading into practice.
But coach McDermott says preventative measures go beyond just sunscreen.
"You'll see me out at practice with a wide brimmed hat and a long sleeve shirt and even long pants now," he said. "It's kind of developed over the years and the shirt and pants have sun protection in them in addition to wearing sunblock as well."
For every Wegmans sunscreen product sold between now and Aug. 31st in their Buffalo, Rochester and Syracuse stores, Wegmans will donate $1 up to a maximum of $50,000.
Wegmans' donations will go to the Great Lakes Cancer Coalition, a division of Kaleida Health in Buffalo and the 13Thirty Cancer Connect in Rochester and Syracuse to support skin cancer prevention.