The Buffalo Bills and Toyota are proud to announce a transformative partnership that establishes Toyota as a Founding Partner at Highmark Stadium and continues as the long-standing Official Automotive Partner of the Buffalo Bills.
The multi-year agreement highlights Toyota's ongoing commitment to supporting communities and sports organizations nationwide. As a Founding Partner, Toyota will feature prominent branding, exclusive fan experiences, and automotive displays throughout Highmark Stadium to enhance the game day experience for Bills fans.
For generations, traditions like tailgating have united families and fans. Toyota vehicles have been part of these experiences, from Rich Stadium to the new Highmark Stadium. Together, Toyota and the Bills continue to build on these shared memories as a new era begins.
"We are thrilled to welcome Toyota as a Founding Partner at Highmark Stadium," said Jason Hartlund, chief commercial officer of the Buffalo Bills. "We are committed to partnering with best-in-class organizations, and Toyota is at the very top of that list. Their renowned reputation for quality, innovation, and community involvement perfectly aligns with the values of our organization and our fans. We are excited to continue our long-term partnership as we enter this new chapter of Buffalo Bills football."
Toyota will enhance fan engagement through interactive activities inside and outside the stadium, exclusive vehicle showcases, and community initiatives across the Buffalo area. The partnership will also support joint philanthropic and sustainability efforts to strengthen Western New York.
"We're proud to partner with the Buffalo Bills organization, a team that shares Toyota's commitment to performance, innovation, and community impact," said John Mineweaser, general manager Toyota New York region. "This partnership represents more than just sports – it's about bringing fans together, supporting local communities, and driving excellence both on and off the field. We look forward to creating memorable experiences for fans and building a strong future together."
Highmark Stadium, currently under construction, will open later this summer. With Toyota's involvement, fans can expect an enhanced game day atmosphere and innovative experiences that reflect the energy of Bills Mafia while honoring Buffalo's traditions. Toyota is committed to supporting these traditions.
About Highmark Stadium
Highmark Stadium, home of the National Football League's Buffalo Bills, will open in 2026 in Orchard Park, New York, a suburb of Buffalo. In conjunction with Legends and architectural firm Populous, the Bills have left no stone unturned in covering every innovative element of new stadium design and fan amenities, featuring iconic Buffalo architecture and the deep-rooted spirit of Bills Mafia. The open-air, football-first venue will feature premium, reserved seating that delivers an elevated game day experience & atmosphere. A striking canopy structure will provide seating bowl coverage, enhancing fan comfort and protection from the elements. Fans will enjoy 360-degree concourses, frictionless food and beverage marketplaces, and cutting-edge audio/visual features that will set a new sporting stadium standard. With expandable capacity, Highmark Stadium will be the premier destination for major events beyond football. This transformative project is a public-private partnership between the Buffalo Bills, New York State, and Erie County. For the latest updates, download the Bills App or visit *buffalobills.com*.
About Toyota
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands and directly employs nearly 64,000 people in North America (nearly 48,000 in the U.S.).
For almost 70 years, Toyota has assembled nearly 47 million cars and trucks in North America at the company's 14 manufacturing plants. In 2025, the company's plant in North Carolina began assembling automotive batteries for electrified vehicles.
Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.7 million cars and trucks (more than 2.3 million in the U.S.) in 2024, of which more than 43 percent were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).
