Orchard Park, NY - The Buffalo Bills announced a new partnership with Johnsonville Sausage, the number one national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links.* *
As part of the agreement, Johnsonville Sausage will be the preferred sausage of the Buffalo Bills. They will have their product available for Bills fans at select Ralph Wilson Stadium concessions areas, and will also have activation at the Bills Shredd & Ragan Tailgate Party on game days.
In addition, Johnsonville Sausage will receive website and game program advertising, and concession stand branding opportunities.
"Johnsonville is nationally recognized for their Italian sausage and the Bills look forward to introducing their "Big Flavor" to our fans," said Bruce Popko, Buffalo Bills senior vice president of business development. "Bills fans are the best tailgaters in all of sports, and Johnsonville sausages are the perfect item to add to the team's menu on game day."
"We're extremely excited to partner with the Buffalo Bills and have our Italian sausage proudly served at Ralph Wilson Stadium," said Steve Strom, Johnsonville Sausage business manager. "This partnership will allow us to showcase our legendary sausages to a legion of new customers throughout the Western New York area."
Wisconsin-based Johnsonville Sausage is the No. 1 national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links. Johnsonville employs approximately 1,300 members. Each member takes ownership of product quality to ensure the excellence and "Big Flavor" of Johnsonville Sausage. Founded in 1945 by Ralph F. and Alice Stayer, the company remains privately owned today.