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Bills and Perry's Ice Cream announce partnership

The Buffalo Bills announced Western New York's Perry's Ice Cream will continue as the "Official Ice Cream" of the Buffalo Bills. A historic Bills 50th Season commemorative ice cream flavor will be part of their marketing partnership.

Perry's Ice Cream, the "Official Ice Cream of the Buffalo Bills," is introducing "Rock Pile to the Ralph," a special limited edition flavor to commemorate 50 years of Bills "Fandemonium."

"Rock Pile to the Ralph" is a football fan's fantasy snack, made with vanilla ice cream, caramel swirls, chocolate covered peanuts, chocolate covered pretzels and praline peanuts. The flavor will hit retail stores across Western New York in April.

Robert Denning, president and CEO of Perry's Ice Cream said, "The concept behind 'Rock Pile to the Ralph' is really to honor the tried and true Bills fans. The throwback to a black and white package covered in a collage of fan and team photos with its distinctive snack-themed flavor full of mix-ins and Perry's classic rich and creamy ice cream is something we know Western New Yorkers will enjoy."

In addition to the commemorative flavor, Perry's will be celebrating the Bills 50th season with a web-based fan contest set to launch in June.

"Perry's Ice Cream and the Buffalo Bills share signature brands in the Western New York Community and we are pleased to continue our relationship during this exciting time in our team's 50-year history," stated Pete Guelli, Bills senior vice president of business ventures. "We are looking forward to celebrating this milestone with our partners and are thrilled to have some special opportunities for both fans of Perry's Ice Cream and the Buffalo Bills."

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